Marcom and Email Marketing Specialist
Job Description
Job Description :
Work Schedule
Standard (Mon-Fri)
Environmental Conditions
Office
Job Title: Marcom and Email Specialist IIReports To: Sr. Manager of Omni-Channel Marketing
Group: Customer Channel Group
Division: Healthcare Market Division-HMD
Career Band: 05
Position Location: Bangalore, India
Number of Direct Reports: 0
Day/Shift (if applicable): 1st
Relocation (if applicable): No
How You'll Make an Impact:
Join Thermo Fisher Scientific Inc. as a Marketing Specialist II and be an outstanding contributor to our ambitious marketing strategies. You'll have the opportunity to build flawless communications for our portfolio and marketing teams, ensuring timely and effective distribution.Your work will directly impact our commercial teams, driving success in our external email campaigns for both self-funded and supplier-funded initiatives.
Collaborate closely with our United States-based portfolio management and marketing teams, while supporting our Bangalore-based email automation specialist. If you have a passion for marketing communications, email marketing, and using advanced marketing automation tools, this role is made for you.
You are proactive, analytical, and thrive in a fast-paced environment. Your drive to seek new opportunities will consistently improve the performance and efficiency of our marketing communications and email campaigns. Success in this role requires comfort in a highly matrixed, global organization, and a proven ability to collaborate with diverse teams.
What will you do
Marketing Communications:
- Develop and implement communication strategies to improve employee engagement and alignment with company goals.
- Build and distribute internal newsletters, announcements, and updates via Seismic.
- Support the portfolio and marketing teams on large-scale Seismic updates.
- Collaborate with various departments to collect content and ensure consistent messaging across all internal communication channels.
- Review and evaluate the efficiency of internal communication initiatives and recommend improvements.
Marketing Automation:
- Support the design, implementation, and management of email marketing campaigns using marketing automation platforms (e.g., Eloqua).
- Work with the Email Automation specialist to implement email segmentation strategies to target specific audience groups effectively.
- Build engaging email content, incorporating copywriting, design, and multimedia components.
- Monitor email campaign performance metrics (open rates, click-through rates, conversions) and generate reports to analyze results.
- Continuously optimize email campaigns through A/B testing and other standard methodologies.
- Ensure compliance with email marketing regulations and standard methodologies.
How will you get here
Education- Bachelor's degree or equivalent experience in marketing, communications, or a related field.
- 3-5 years of email marketing experience
- 3-5 years experience with marketing and email automation tools (e.g., Marketo, Eloqua, Seismic, Showpad, etc.).
- Strong writing, editing, and proofreading skills.
- Experience working with cross-functional teams.
- Graphic design skills and familiarity with design tools (e.g., Adobe Creative Suite).
- Knowledge of HTML with hands-on experience with HTML editing tools such as Atom, Sublime, or Dreamweaver a plus.