PPC Expert- Digital Marketing
Job Description
PPC expert
PPC specialist is an entry-level digital marketing role that focuses on the marketing channel known as
pay-per-clic advertising, or PPC. PPC specialists use their expertise to design, build, and execute on digital advertising campaigns that meet organizational goals and objectives.
PPC specialists are experts in internet advertising, responsible for planning and optimizing the
effectiveness of online advertising campaigns. Pay-per-click (PPC) is the term used to refer to paid advertising on the internet, usually through Google Ads, Bing Ads, Amazon & Flipkart.
You will have responsibility for auditing, setting up, managing and optimizing our clients' PPC campaigns,liaising with clients, as well as reporting, sales and performance analysis.
In this role, you should be well-versed in principles of search engine marketing (SEM) including search
engine optimization (SEO.) You should also be analytical and good with numbers.
Roles & Responsibilities- Participate in forming effective paid search strategies
- Oversee accounts on search platforms (e.g. Google AdWords)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess the performance
- Prepare reports for management
- Suggest and develop new campaigns across multiple channels
- Find ways to reduce the risk of click fraud
Requirements:
- Proven experience as a PPC Specialist/ Freshers may apply
- Working knowledge of analytics tools (Google Analytics)
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Analytical/Logical thinking
- BE/BSc/B Tech/BA/BBA/MBA in Marketing, Digital Media or a related field
Job Location- Indore
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