Marketplace PPC Specialist

Job Description

As a Marketplace PPC Specialist, you will play a pivotal role in driving online sales and maximizing return on investment (ROI) on various marketplace platforms. You will be responsible for developing and executing effective Pay-Per-Click (PPC) advertising strategies to increase brand visibility, attract qualified traffic, and ultimately boost conversions.

Key Responsibilities:

Strategy and Planning:

• Develop and implement comprehensive PPC strategies aligned with overall business goals.
• Conduct market research and competitor analysis to identify opportunities and optimize campaigns.
• Create detailed PPC roadmaps and timelines to ensure efficient execution.

Client Handling:

• Manage client relationships and provide exceptional customer service.
• Understand client needs and objectives to develop tailored PPC solutions.
• Communicate campaign performance and provide recommendations for improvement.

PPC Campaign Management:

• Develop and implement comprehensive PPC campaigns across major marketplace platforms (e.g., Amazon, Flipkart, Myntra, Walmart).
• Conduct keyword research, competitor analysis, and bid optimization to achieve optimal performance.
• Monitor and analyze campaign metrics (e.g., clicks, impressions, conversions, cost per acquisition) to identify areas for improvement.
• Optimize landing pages and product listings to enhance user experience and increase conversion rates.

Reporting and Analysis:

• Generate detailed reports on PPC campaign performance to provide insights and recommendations.
• Utilize data analytics tools to identify trends, optimize campaigns, and measure ROI.

Qualifications:

• Bachelor's degree.
• Minimum of 2-3 years of experience in PPC advertising, preferably on marketplace platforms.
• Strong understanding of PPC concepts, including keyword research, bid management, and campaign optimization.
• Proficiency in using PPC management tools (e.g., Amazon Seller Central, Amazon Pi, Flipkart Seller Hub, Walmart Seller Center).
• Excellent analytical skills and ability to interpret data to make informed decisions.
• Strong attention to detail and organizational skills.
• Ability to work independently and as part of a team.
• Excellent communication and interpersonal skills to effectively interact with clients and team members.