Email Marketing Specialist (US Market B2B Pre-Sales)

Job Description

Job description

Use LinkedIn, Apollo, Lusha for lead generation Conduct outreach campaigns and follow-ups Collaborate with sales and marketing teams Track and report on lead generation performance B2B lead generation experience preferred.

Employment Type: Full-Time

Key Responsibilities:

• Develop and execute lead generation strategies to identify and attract potential customers within our target market.
• Utilize a combination of inbound and outbound lead generation techniques, including email marketing, LinkedIn outreach, cold calling, and partnerships, to generate leads.
• Qualify leads based on predefined criteria to ensure alignment with our target market and ideal customer profile.
• Collaborate with the sales and marketing teams to develop lead nurturing campaigns and strategies to move leads through the sales funnel.
• Track and analyze lead generation performance metrics, such as conversion rates, lead quality, and ROI, to optimize lead generation efforts and improve results.
• Maintain accurate and up-to-date records of leads, contacts, and interactions in the CRM system.
• Engage with prospects to understand their business needs, challenges, and pain points, and effectively communicate how our offerings can address their requirements.
• Coordinate and schedule meetings between qualified leads and Sales team
• Provide regular updates and reports on lead generation activities, pipeline status, and conversion metrics.

Qualifications:

• Minimum 2-3 Years of experience in Sales field in US Market
• Bachelor&aposs degree in marketing, business administration, or a related field.
• Proven experience as a Pre-sales Specialist in a B2B company.
• Strong understanding of lead generation techniques and best practices, with a track record of successfully generating high-quality leads.
• Excellent communication and interpersonal skills, with the ability to build relationships and engage with prospects effectively for US market.
• Analytical mindset with the ability to analyze data, track performance metrics, and make data-driven decisions to optimize lead generation efforts.
• Self-motivated and proactive with a results-driven attitude and the ability to work independently as well as part of a collaborative team.
• Proficiency in CRM software, Prospecting tools, and other lead generation platforms and technologies.

Company Description

As industry leaders in IT consultancy and strategy, we offer a comprehensive suite of services including software implementation, technology advisory, and digital transformation. Our diverse client base spans the USA, Canada, Europe, India, and Singapore, enriching our commitment to delivering exceptional IT consultancy and strategy services.

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