[ref. x4727302] AVP Digital Marketing - CRM

About Our Client

Leading General Insurance Brand

• Figure out ROAS positive target segments/communication triggers
• Plan communication strategies for boosting fresh business and improving customer retention
• Oversee execution of CRM campaigns
• Identify issues in campaign workflows
• A/B testing on channels, subject lines, CTAs, content presentation, timing, etc. to improve engagement
• Prepare reports and dashboards to monitor impact
• Analyze funnel behavior and monitor campaign performance across channels like emails, SMSs, WhatsApp, RCS, automated calls, etc.
• Manage a team of ~5 people
• Collaborate with a diverse set of stakeholders from business, product management, technology, content, design and compliance teams

The Successful Applicant

Qualifications:

• B.Tech/BE
• PGDM/MBA in marketing

Skills:

• Atleast 8 years of experience in devising omni-channel CRM strategies
• 3+ years of experience in managing a team of CRM strategists and campaign developers
• Invested in understanding customer behaviour and general insurance market trends
• Proficiency in using Google Analytics and MS Excel to derive actionable insights
• Hands-on with marketing automation tools such as Adobe Campaign, Salesforce, Clevertap, etc.
• Excellent verbal and written communication skills
• Exposure to concurrently running projects and diverse teams
• Good to have: Knowledge of SQL, javascript and data visualization tools

What's on Offer

Work with a growing brand