Sr Director - Digital Marketing | Listed SAAS org | Bangalore

About Our Client

Our client is a Nasdaq listed, US-based SAAS company, having most of the leadership in US itself. They are growing rapidly and looking for someone to join in the Digital Marketing Leadership team in Bangalore.

• Develop and execute digital acquisition and revenue marketing strategies to drive customer acquisition, engagement, and conversions across SEM, SEO, social, Affiliate marketing, display, email, and ABM.
• Optimize full-funnel digital campaigns to generate high-quality leads, maximize ROI, and drive pipeline and revenue growth.
• Build and manage a high-performing digital marketing team, fostering a culture of innovation, data-driven decision-making, and continuous learning.
• Collaborate with sales, product marketing, and operations teams to ensure alignment and optimize the buyer journey across digital touchpoints.
• Leverage data and analytics to define KPIs, track performance, and optimize marketing strategies for efficiency and impact.
• Oversee the digital media budget, ensuring effective allocation and execution across channels to meet revenue goals and maximize spend efficiency.
• Architect and execute high-velocity digital demand generation programs to deliver sales-ready leads to our inside sales team's queue, ensuring every prospect interaction is data-enriched and primed for immediate engagement.
• Lead the adoption and integration of marketing technologies, including AI-driven solutions, to enhance operational efficiency and scalability.
• Report regularly on performance metrics, business impact, and insights to senior leadership and key stakeholders to drive data-driven decision-making.

• 15+ years of digital marketing experience, with at least 7 years in senior leadership roles within SaaS or technology sectors.
• Strong expertise in PLG strategies, trial optimization, and B2B marketing. B2C experience is a plus.
• Experience leading teams and driving results across a global audience.
• Advanced proficiency in SEM, SEO, ABM, programmatic, and email marketing, with a deep understanding of marketing operations and compliance/privacy laws.
• Expertise in data-driven marketing, including KPI measurement, attribution modeling, and CRM tools.
• Proven ability to collaborate across complex organizations, driving alignment and achieving business outcomes in multicultural environments.
• Passionate about driving measurable business impact through digital marketing with a continuous focus on innovation.

• Global Leadership opportunity, at scale
• Probably the smartest team of Marketers to work with
• Scale the org at a critical journey and take it to next level
• Strong brand presence
• Industry leading compensation
• Hybrid work - 3 days WFO