Urgently hiring for Product Marketing Manager for Software company location Utharahalli

Job Description

The Role

This is an exciting opportunity for a passionate product marketing manager to join Lumos

Learning and champion our innovative learning solutions for K-12 schools and districts in the

U.S. You will play a pivotal role in developing and executing marketing strategies that drive

product awareness, adoption, and customer satisfaction within the K-12 education market.

Responsibilities

Develop and execute data-driven growth strategies across the customer lifecycle

(awareness, consideration, purchase, retention).

improve customer satisfaction, and identify and remove friction points.

Create targeted marketing materials, including buyer personas, messaging

frameworks, and sales enablement collateral (presentations, case studies, battle

cards, etc) tailored for the K-12 education sales cycle.

Utilize a variety of digital marketing channels (email, social media, content marketing)

to manage and execute effective campaigns that generate leads, increase brand

awareness, and drive sales.

Focus on retaining customers and increasing their lifetime value by implementing

strategies to engage them and encourage repeat business.

Collaborate with cross-functional teams (product, sales, customer service) to ensure

alignment, achieve growth goals, and implement successful growth initiatives

1. 7 years of experience in B2B product marketing, preferably within the EdTech or

K-12 education sector.

Demonstrated success in developing and executing data-driven product marketing

strategies.

Proficiency in digital marketing channels (email, social media, content marketing) and

campaign management tools. Strong analytical skills with the ability to interpret marketing data and translate

insights into actionable strategies.

Excellent project management skills with the ability to prioritize tasks, manage

multiple projects, and meet deadlines.

Excellent communication and collaboration skills with the ability to work effectively

across cross-functional teams.

Bonus Points:

Experience in the EdTech industry

challenges, and purchasing decision-making processes.

Proven ability to develop and manage successful content marketing programs

Working days are Monday to Friday

10 am to 7 pm working hour

for the software company location is in Utharahalli

or EMAIL : [Confidential Information]

Interview will be there through telephonic interested people can call or WhatsApp 9916560596 we will arrange for interviews