Process specialist - Infosys BPM

Job Description

Job Description:

• Minimum 2 4 years in email marketing preferably in B2B Services Industry with Global exposure
• Hands on experience in activation and nurturing programs managing large databases profiling and segmentation
• Knowledge of CDO setup and Program Builder

Key Responsibilities:

• Building email campaigns database selection and quality assurance of all outbound campaigns
• Email campaign set up scheduling testing and deployment of one time recurring triggered and dynamic content driven campaigns
• Develop and manage personalization strategy for campaigns improve response rates
• Recommends email marketing best practices
• Track and analyze the email marketing campaigns for key metrics also owns business metrics lead generation account nurturing

Technical Requirements:

• Use statistical analysis past campaign behavioral response to create email campaigns optimize lists segmentation and ongoing improvement in effectiveness of campaigns
• Manage the technology to scale email marketing programs and improve effectiveness
• Process management and documentation
• Stakeholder management often across multiple geographies
• Prompt and proactive communication with the stakeholders via email phone IM on the projects

Preferred Skills:

Digital Business->Email Marketing + Tools