Assistant Marketing Manager
Job Description
Position: MarketingLocation: Gurgaon
Salary: Upto 15 LPA
Roles & Responsibilities:
Marketing
Formulate the marketing communications objectives & development of communication programs, initiatives and campaigns.
Execute communication plans and detailed budgets for India.
Manage media planning and buying for offline marketing platforms like OOH/Radio/Cinema/Newspaper/Magazines/innovation that help uplift the brand awareness.
Direct, develop and execute PR strategies to support Brand-level priority concepts, products, campaigns, athletes, events and corporate initiative.
Identify, recruit and develop relevant influencer marketing program for the brand in India.
Work with social analytics and digital marketing team to deliver results-oriented strategies and programs that increase consumer and trade preference for the brand.
Analyze business needs and evolving media landscape to create plans that raise the brand across a variety of media outlets and platforms.
Establish and maintain key media relationships across traditional and new platforms.
Ensure global marketing guidelines are upheld during execution of concepts to local markets via relevant stakeholders.
Align with AHQ to establish best practices and expertise sharing.
Lead the identification and fostering of new media partners.
Supervise external agencies on category initiatives, setting measurable objectives for new idea generation, media coverage and agency budgets.
Taking care of all brand content creation across all DTC and MBOs as per Global GAC and guidelines.
Product Marketing
Propose a clear strategy for new product launches and execute category direction plans
Work with the relevant stakeholders in delivering globally aligned product marketing strategies regionally.
Manage the product marketing budgets in accordance with the business plans in the countries
Create activation plan to significantly improve the Brand and Business KPIs.
Ensure all brand marketing tactics live up to brand standards and expectations, meet KPIs and are on budget/on time and P/L follow up. Drive Brand KPIs, Brand Momentum, Consumer Purchase Intent.
Interested candidates can share your CV at [Confidential Information] or Whatsapp on 9689675003.