Email Marketing Specialist - Noida - ref. e7169319

Job Description

Salary : 4LPA - 6LPA

Key Responsibilities:

1. Develop and execute email marketing campaigns focused on lead generation, customer engagement, and retention.
2. Write clear, engaging, and persuasive email content tailored to different audience segments.
3. Implement A/B testing strategies to optimize subject lines, content, and CTAs.
4. Monitor key email marketing metrics (open rates, click-through rates, conversions) and refine strategies accordingly.
5. Manage and grow email lists.
6. Use email marketing tools (e.g., Sengrid, Mailjet, Mailchimp, HubSpot) for campaign execution and performance tracking.
7. Work closely with sales and marketing teams to align email strategies with business goals.

Qualifications & Skills:

1. 3 - 5 years of working experience is required.
2. Strong command of written English with excellent grammar and persuasive copywriting skills.
3. Proven experience in email marketing, preferably with a focus on lead generation.
4. Familiarity with email marketing platforms (Sengrid, Mailjet, Mailchimp, HubSpot, etc)
5. Understanding of email deliverability best practices, segmentation, and automation.
6. Analytical mindset with the ability to interpret data and improve campaign performance.
7. Experience in B2B or B2C marketing, with a track record of successful lead generation campaigns.
8. Knowledge of basic design principles and ability to create graphics using Canva or Photoshop (preferred).