Product Marketing Specialist
Job Description
JOB DESCRIPTION
Job Title Product Marketing Specialist
Job Location Irungattukottai - Sriperumpudur (Chennai), TN - ONSITE Job
Salary Range 5-8 LPA
Experience 3-5 years
Job Type Full Time
No of Position 1
ABOUT US
DHPL: Global leader in manufacturing human hair extensions and award-winning exporter to USA and UK; DHPL leads the hair industry market in quality goods that are celebrated in hair salons, Hollywood studios, and opera and theater stages. We believe in growth and science by learning and applying advanced business techniques and R&D applications.
IT Department: We are a data-driven and process-oriented organization that values curiosity, experimentation, and continuous learning. Our efforts are backed by analytics and strategic insights, ensuring that we drive meaningful engagement and conversions in international markets.
OUR STORY
DHPL is the daughter company of Hair & Compounds, Inc. located in California USA. After more than 22 years, together we have built a reputation for creating and providing human hair products in the high-end hair extension market known in Hollywood, Manhattan, London, Ontario, and a hundred more cities.Our culture values curiosity, experimentation, and learning.
JOB SUMMARY
We are looking for a Product Marketing Specialist to oversee product launches, user engagement strategies, and experimentation-driven marketing tactics. This role is ideal for someone passionate about data analytics, A/B testing, and growth hacking.The ideal candidate should be able to leverage data-driven insights, customer behavior analysis, and competitive research to optimize marketing funnels and drive product adoption. This role will work closely with data, and marketing teams to develop high-impact campaigns and scalable growth strategies across international markets.
JOB RESPONSIBILITIES- Develop and execute data-driven growth marketing strategies to optimize user acquisition, activation, and retention.
- Oversee product launches by aligning cross-functional teams and ensuring successful go-to-market execution.
- Design and run A/B tests to improve conversion rates, product adoption, and marketing funnel performance.
- Analyze customer behavior, market trends, and competitor insights to refine marketing and growth strategies.
- Implement growth experiments across various marketing channels (SEO, paid media, email, referrals, etc.) to drive scalable user growth.
- Work closely with product, marketing, and content teams to optimize messaging, positioning, and engagement strategies.
- Leverage marketing automation tools, analytics platforms, and data visualization tools to measure, track, and optimize campaign performance.
- Optimize landing pages, and email campaigns, for maximum conversion impact.
- Develop and execute referral, and retention strategies to increase customer lifetime value.
- Stay ahead of growth marketing trends, digital tools, and competitive strategies to drive continuous improvement.
- 3-5 years of experience in growth marketing, Product Marketing, or product-led growth roles.
- Hands-on experience with A/B testing, funnel optimization, and data-driven decision-making.
- Strong analytical mindset with expertise in Google Analytics or similar analytics platforms.
- Understanding of SEO, email marketing, CRO, and referral marketing strategies.
- Strong collaboration skills to work cross-functionally across marketing, and data teams.
- Ability to develop scalable growth frameworks and execute rapid experimentation cycles.
- Knowledge of SQL, Python, or other data tools (a plus but not mandatory).
- A deep passion for product-led growth hacking, data analytics, and customer psychology.
REPORT TO: Marketing Manager (India), Operation Manager (United States)
WORK HOURS & BENEFITS
Our Management Approach: We are an equal opportunity employer who believes in giving opportunities for growth in accordance with skills and attitude.
Benefits We Provide- Office timings from 9 am to 5.30 pm from Monday to Friday.
- Salary: Best in the industry based on experience and skill set.
- Probation Period: 6 Months
- Medical Insurance for 2.00 lac P.A after 3 months of Joining.
- Social Security includes - Provident Fund and Gratuity on completion of 5 yrs of service as per Tamil Nadu factories act.
- 10 days of Paid Leave and 8 Casual Leave will be provided for the Year.