Assistant Manager - Social Media Marketing

Job Description

Job Description:

We are looking for a talented social media professional to administer our social media accounts.

Experience:4+ Years

Salary:Up to 6 LPA

• You will be responsible for creating original text, graphic, and video content, managing posts, responding to messages/comments & increasing the channel followers.
• You will manage our company image in a cohesive way to achieve our marketing goals.
• As a Social media manager, we expect you to be up to date with the latest digital technologies and social media trends.
• You should have excellent communication skills and be able to express our companys views creatively.
• Ultimately, you should be able to handle our social media presence, ensuring high levels of web traffic and customer engagement.

Responsibilities:

• Design and implement social media strategy to align with business goals.
• Set specific objectives and reports on ROI.
• Will be responsible for micro endorsements & influencer marketing activities.
• Generate, edit, publish, and share engaging content daily (e.g., original text, photos, videos, and news) on various social media platforms.
• Monitoring and increasing social media engagement, traffic & followers across platforms.
• Collaborate with other teams, like marketing, sales, and customer service, to ensure brand consistency.
• Communicate with followers, respond to queries in a timely manner, and monitor customer reviews.
• Have a proven track record of handling ORM in an efficient way.
• Oversee & optimize social media accounts design.
• Stay up to date with current technologies, trends in social media, design tools & applications.
• Lead generation using FB, Insta, Twitter, and LinkedIn via organic & paid ad modes.
• Must be able to juggle multiple projects/brands at the same time.
• Creating & managing social media content calendar.
• Monitoring key performance indicators (KPIs) like link clicks, likes & other metrics of social media marketing campaigns.
• Monitoring /analyzing trends and competitor performance.
• Collaborating with agencies and influencers to improve brand awareness
• Maintain digital reporting dashboard of different brand accounts.
• Prepare emails newsletters to send out to customers Email Marketing
• Media Buying from different channels and finding new ways to promote products in the new digital era.
• Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Brainstorm new, creative, trending & viral content ideas for growth strategies.
• Collaborate with internal teams to create landing pages and optimize the user experience
• Set up, manage, and update social media accounts.
• Facebook/Twitter/LinkedIn Ads.
• Setting up the Ad accounts, Analytics, Running and managing Ads campaigns.
• Scale current social media advertising efforts and improve ROI.

Qualifications:

• The candidate should have at least 4 years of experience in handling social media channels, which includes but is not limited to Facebook, Instagram, LinkedIn, Twitter & YouTube, etc.
• Hands-on experience in engaging content planning, creation & management.
• Ability to study & interpret marketing analytics skills using MS Excel and different tools.
• Good knowledge of on-page/off-page SEO, Google Analytics, Search Console, Google ads & web design.
• Experience in Influencer marketing.
• Excellent copywriting skills.
• Solid knowledge of SMM, SMO & lead generation.
• Coordinating with SEO, web Development & creative teams.
• Must be a team player and able to work under pressure & meet deadlines.
• Knowledge of diverse online marketing channels
• A graduate degree in Marketing or a relevant field
• Proven expertise in social media marketing and social media platforms
• Strategic thinking for developing effective marketing campaigns
• Great organizational skills: the ability to monitor multiple social media platforms concurrently.
• Excellent communication skills in reporting results and liaising with agencies and influencers
• Adept at community building and keeping calm under high-pressure interactions
• Tech-savvy for creating visuals if required and collaborating with other creative team members
• Knowledge of different content management systems like Shopify & WordPress.
• YouTube Channel & Google My Business account Handling.

To apply, send your profile to [Confidential Information]