Pay Per Click (PPC)
Job Description
Skills:Keyword Research, Ad Copywriting, Bid Management, Conversion Tracking, A/B Testing, Google Ads, Microsoft Advertising, Analytics,
Job Description For PPC
PPC specialist is an entry-level digital marketing role that focuses on the marketing channel known as pay-per-click advertising, or PPC. PPC specialists use their expertise to design, build, and execute on digital advertising campaigns that meet organizational goals and objectives.
PPC specialists are experts in internet advertising, responsible for planning and optimising the effectiveness of online advertising campaigns. Pay-per-click (PPC) is the term used to refer to paid advertising on the internet, usually though Google AdWords or Bing Ads.
You will have responsibility for auditing, setting up, managing and optimising our clients PPC campaigns, liasing with clients, as well as reporting, sales and performance analysis.
In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.
Responsibilities
Participate in forming effective paid search strategies
Launch and optimize various PPC campaigns
Oversee accounts on search platforms (e.g. Google AdWords, Bing)
Be involved in keyword selection and audience targeting
Monitor budget and adjust bids to gain better ROI
Track KPIs to assess performance and pinpoint issues
Produce reports for management (e.g. dashboards)
Write attractive and concise copy for adverts
Experience in data analysis and reporting
Knowledge of SEO and digital marketing concepts
Suggest and develop new campaigns across multiple channels
Maintain partnerships with PPC ad platforms and vendors
Find ways to reduce risk of click fraud
Keep abreast of PPC and SEM trends
Requirements
Proven experience as a PPC Manager or Digital Marketing Specialist
Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
Understanding of HTML and XML is a plus
Proficient in MS Office (particularly Excel)
Excellent communication skills
Analytical thinking
BSc/BA/BBA/MBA in Marketing, Digital Media or a related field; AdWords certification is a plus