Senior Business Analyst
Univest Gurgaon
Job Description
Job Overview:
Univest is looking for an experiencedSenior Business Analystto transform data into actionable insights, driving business decisions and strategic initiatives. The ideal candidate will be a data enthusiast with exceptional analytical skills and a deep understanding of business operations, marketing strategies, user behavior, and performance optimization.
Key Responsibilities:1. Data Analysis & Insights:
- Extract, clean, and analyze large datasets to uncover trends, patterns, and business opportunities.
- Translate complex data into simple, actionable insights for key stakeholders.
- Monitor and analyze KPIs to evaluate business and marketing performance.
- Business Strategy & Solutions:
- Collaborate with business leaders to identify challenges and opportunities.
- Provide data-driven recommendations to optimize operations, marketing strategies, and user engagement.
- Build predictive models to forecast business outcomes and improve decision-making.
- Funnel & User Behavior Analysis:
- Evaluate user journeys, identify drop-off points, and propose solutions to improve conversion rates.
- Analyze customer acquisition funnels to enhance user retention and engagement.
- Reporting & Visualization:
- Develop dashboards and reports using tools like Tableau, Power BI, or Looker.
- Present insights and findings in a clear and compelling manner to stakeholders.
- Process Optimization:
- Identify inefficiencies in business processes and recommend automation or improvements.
- Implement advanced analytical techniques to enhance productivity and performance.
Professional Experience:
- 4-6 years of experience as a Business Analyst, preferably in a data-driven organization.
- Proven track record of delivering impactful insights that drive business growth.
Technical Skills:
- Proficiency in SQL, Python, or R for data analysis and manipulation.
- Experience with data visualization tools (e.g., Tableau, Power BI, Google Data Studio).
- Strong knowledge of analytics platforms (e.g., Google Analytics, Mixpanel).
- Familiarity with statistical analysis and predictive modeling techniques.
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Job Description
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