Market Research Specialist

Job Description

Your internal stakeholders include Executive Leadership Team, Sales Team, Inside Sales Team and Corporate Development Team.

• You will provide the Executive Leadership Team with insights on topics, including but not limited to Global markets & economic drivers, Market trends, competition-specific insights and assist in market strategy.
• You will provide the Sector and Technology Heads with insights on topics, including but not limited to Geographic specific sector performance, Technology specific study, Market sizing & addressable markets, and Geographic/Technology specific targets identification.
• You will provide sales team with insights on topics, including but not limited to Goal sheet targets identification, Target Customer Profiling, Prospecting and Competition Battle Cards
• You will provide Inside Sales Team with insights on topics, including but not limited to Market Trends, Customer's key areas of interests, Key Value Proposition & Prospecting
• You will support Corporate Development Team on topics, including but not limited to M&A targets fundamental research, assist in building business case and Identifying synergy between entities.
• You will support Sales Enablement Team on areas, including but not limited to Sales Operations Analytics, Analyst & Advisory Operations and Corporate Change Management exercises. .Essential skills and experience
• Experience in Information Technology Business. Software Testing/Quality Assurance experience in an added advantage
• Strong understanding of industries, and market dynamics and ability to link research findings to business strategy
• Business Development Experience, Win Theme Identification and Key Value Proposition Articulation
• Ability to identify the factors that can affect the business positively or negatively and articulate
• Experience in Organization Change Management
• Knowledge of qualitative and quantitative research methods.

• Competence in market sizing, segmentation, and competitive analysis. Ability to conduct SWOT, TOWS, PEST, and other strategic analyses.
• Thorough in research, precision in handling data, ensuring accuracy and documentation
• Advanced skills in Microsoft Excel for data manipulation and analysis.
• Strong analytical skills to interpret data trends and patterns. Ability to assess complex problems and develop logical solutions
• Experienced in identifying right targets for Prospecting
• Experience in producing clear, concise, insightful & impactful presentations clearly communicating findings and conclusions
• Familiarity with data visualization tools like Power BI, Tableau etc.
• Advanced MS Word, MS Excel, MS Powerpoint and MS SharePoint proficiency.3 must havesMarket research 4/5Software industry knowledge 3/5Data visualization 3/5