Reporting & Insights-Lead - Gurgaon
Gurgaon
Overview:
We have an exciting role of Lead in Reporting & Insights to drive data-driven decisioning in the marketing and communication space for some of the best brands in the world.
About us
We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services.Our agency brands are consistently recognized as being among the world’s creative best.
Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services.We currently have 2500+ awesome colleagues (in Annalect India) who are committed to solve our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together.
Responsibilities:
This is an exciting role and would entail you to- Requirement gathering and evaluation of clients’ business situations in order to implement appropriate analytic solutions.
- Designs, generates and manages reporting frameworks that provide insight as to the performance of clients’ marketing activities across multiple channels.
- Be the single point of contact on anything data & analytics related to the project.
- QA process: Maintain, create and re-view QA plans for deliverables to align with the requirements, identify discrepancies if any and troubleshoot issues.
- Prioritize tasks and proactively manage workload to ensure timely delivery with high accuracy.
- Active contribution to project planning and scheduling.
- Create and maintain project specific documents such as process / quality / learning documents.
- Should be able to drive conversation with team, client and business stake holders
Qualifications:
This may be the right role for you if you have- 6 to 7 years’ experience in data management and analysis in Media or relevant domain with strong problem-solving ability.
- Data management and reporting using different tools like Datorama & SQL. Mandatory hands on knowledge on Datorama is required
- Strong working knowledge of Excel is mandatory.
- Strong knowledge on the media metrics, custom calculations, and metrics co-relation
- Any other Visualization tool like Power BI/Alteryx/Tableau is good to have.
- Ability to identify and help determine key performance indicators for the clients.
- Experience in heading a team of 4-7 members, with focus towards coaching the team on domain and technology, undertaking their performance management and providing guidance for their career
- Strong written and verbal communication skills.
- Familiarity working with large data sets and creating cohesive stories.
- Able to work successfully with teams, handling multiple projects and meeting timelines.
- Maintaining positive client and vendor relationships.
- Presentation skills using MS Power Point or any presentation platforms
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Job Description
Job Overview:
The Analyst is responsible for programming, Data Modelling, reporting and processing data used in marketing analytics campaigns, and coordinating across analytics and business teams. The role involves ensuring data...