[ref. e50295316] Delhi - Digital Marketing Manager

Job Description

The Digital Marketing Manager is required to have excellent leadership skills, a proven record of effective budget management, and in-depth knowledge of all marketing channels (Search, Social Media, Content, Email, and Display), digital tools and platforms.

The Digital Marketing Manager is responsible for leading all digital marketing initiatives from campaign ideation to execution, measurement and optimization and ensuring all digital efforts are integrated with relevant company functions to achieve company objectives.

• Develop an overall digital marketing strategy and see through campaign implementation
• Manage digital marketing team.
• Source for and work closely with digital agencies to ensure the digital marketing objectives and strategies are clearly communicated and aligned.
• Keep a close eye on the competition, determine realistic benchmarks, and develop strategies to gain a competitive edge.
• Communicate on a regular basis with all relevant stakeholders including sales & marketing teams to ensure all digital efforts are fully synced up.
• Plan and manage budget across all digital channels and platforms.
• Continuous analysis of the impact on the brand quality and perception (via quality of content produced. Landing pages, emails, posts, etc.).
• Regulary monitor the impact of affiliate marketing on lead conversion & Lead generation.
• Manage Website- Revamping and Positioning & Lead generation through website.
• Track and measure the performance of all digital marketing channels and propose optimization initiatives to maximize marketing ROI.
• Keep abreast of the latest digital trends and continued advancements in digital technologies and marketing best practices.
• Constantly strive to discover and adopt emerging technologies, digital innovations, and new platforms and systems to optimize organizational productivity and effectiveness.

• A Bachelor&aposs Degree from a reputed institute
• At least 8 years of experience in digital marketing
• Experience in recruiting, developing, and managing a team of digital marketers
• Experience working with digital agencies
• In-depth knowledge and experience using various digital marketing platforms and tools
• Proven track record of effective budget planning and management
• Experience interpreting analytics reports and producing actionable insights
• Proven results in effective campaign management and implementation leading to achieving set target objectives