Digital Marketing Executive

Job Description

Whizz HR is on a look for Senior Digital Marketing Executive for a leading agency

This

role requires hands-on experience in managing paid digital channels, cross-functional communication skills and demonstrated

project management experience. The ideal candidate must be strategic, able to develop innovative solutions, take initiative and have a well-rounded digital background. They must have extensive experience successfully running programs that exceed ROI targets,

• Develop and execute strategies
• to hit aggressive lead acquisition and revenue goals for our digital and offline channels, including SEM, paid social media, retargeting, and display advertising campaigns
• Identify, test and scale new
• Coordinate with stakeholders
• across the internal digital marketing team and external vendors to ensure campaigns and projects are properly executed, optimized, measured and reported
• Using our vast data identify
• segments and build custom audiences to zero in on high performing targeting
• Maintain a data-first approach
• to Test, Learn, and Optimize every part of the funnel
• Perform in-depth analysis of
• campaign data to identify opportunities for optimization and to continuously improve conversion.
• Work with cross functional
• teams and 3rd parties as and when required to develop content for campaigns; and ensure all visuals and copy are concise, compelling and on-brand
• Monitor and anticipate digital
• marketing trends and winning tactics
• Creating a strategic framework to set and evaluate goals
• for every campaign
• Curate insights from FB Business Manager, Google Analytics,
• Google Ads Manager on customer segmentation and journey.
• Validate optimization hypotheses through periodic A / B
• testing.
• Assist in drafting both creative and contextual communication
• for marketing activities for all social media handles , newsletters and SMS.
• Track and report on Performance KPIs across all acquisition
• channels to optimize ROI
• Working knowledge of various ad formats (Google AdWords,
• Facebook ads, DoubleClick ads, Content marketing)
• Twitter & other ad platform
• experience
• Experience of planning and
• buying across Paid Media channels
• Understanding of feed management
• and optimisation
• Hands-on experience on analytics and other tools Omniture,
• HootSuite, Sprout Social, Hub Spot, SEM Rush, Moz, Mail Chimp, Marketo, Re-Targeter, ZenDesk, CJ Affiliate

Qualifications:

• 3+ years of hands-on experience
• managing performance-based paid social, search, and display.
• Demonstrated success leading
• and managing multiple digital marketing channels including SEM, paid social, display, digital content strategy/development etc.
• Analytical and makes data-driven
• decisions to maximize ROI
• Strong verbal and written communications
• skills for effective cross-functional collaboration
• Creative thinking capabilities
• that include an interest to learn and adopt innovative marketing technologies and tactics
• Any Graduate Degree + Google
• Certification/Other Institutes or online certifications for Performance Marketing, Social Media Marketing
• Experienced with Hubspot and
• integrated CRM campaigns
• Certified in Google AdWords
• and Google Analytics
• Facebook Business Manager -
• Facebook Blueprint exam

Interested candidates please email your resume at [Confidential Information]

Sairose Mosani