Performance Marketing Manager

Job Description

Company Description

Our wide range of services includes content development, accessibility services, copyediting, typesetting, voiceover, 2D & 3D animation, gaming development, audiobook recording, transcription, e-learning solutions, and subtitling.

• Develop, implement, and manage comprehensive paid marketing campaigns to drive app installs, user engagement, and overall growth.
• Collaborate with cross-functional teams to ensure paid marketing initiatives align with broader marketing and business objectives.
• Plan, execute, and optimize paid campaigns across platforms like Google, Meta, LinkedIn, Instagram, X (formerly Twitter), and other relevant channels.
• Conduct tests, analyze performance data, identify trends, and apply insights to manage budgets effectively and achieve campaign objectives.
• Track, report, and analyze campaign performance metrics, including website analytics and PPC initiatives.
• Manage campaign expenses, ensure budgets are adhered to, estimate monthly costs, and address any discrepancies.
• Optimize ad copy and landing pages for improved paid search engine marketing results.
• Perform ongoing discovery, expansion, and optimization of paid keywords to enhance campaign performance.
• Research and analyze competitor advertising strategies to refine campaign approaches and create engaging ad copy.
• Take responsibility for achieving aggressive performance targets across campaigns, platforms, and regions, with a strong focus on ROI and core KPIs.
• Monitor and analyze key performance indicators (KPIs) to assess campaign effectiveness and implement data-driven adjustments for continuous improvement.

• Relevant Experience: Min 3 years as a proven experience as a Performance Marketing Manager or in a similar role.
• Experience managing campaign budgets of at least 10 Lakhs per month.
• Hand on experience in campaigns and Up-to-date with the latest trends and best practices in search engine marketing and social media marketing.
• Excellent communication, interpersonal, presentation, and negotiation skills.

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