[ref. e92103522] Associate Product Manager - Food Technology

Overview:

Location: Chennai

Position Objective:

Manage the product lifecycle for food ingredient products while integrating business analysis, strategic marketing and digital marketing effort. This role will drive product strategies, develop go-to-market plans, and manage digital marketing initiatives to fuel business growth and achieve regional goals.

Responsibilities:

Major Responsibilities:

1. Portfolio Management and Development:

• Oversee existing product portfolios, evaluate performance and identify opportunities for improvement.
• Develop go-to-market strategies for successful product launches and market penetration.
• Collaborate to strategize and execute product lifecycle management.

1. Innovation & Expansion:

• Work on innovative solutions and strategically expand product offerings.
• Conduct market analysis to support market penetration strategies.

1. Business Analytics & Data Management:

• Gather, document, and prioritize business requirements.
• Analyze process and data to identify improvement.
• Oversee data management activities and CRM databases activities.

1. Marketing & Communication:

• Develop and execute strategic marketing initiatives and campaigns, including digital channels.
• Conduct market research to understand trends, target segments, and competitive landscape. Using gained insight to develop product and marketing strategies.
• Develop a consistent corporate image and manage external communications.

1. Project Management:

• Lead projects, ensuring timely delivery and alignment with business objectives.
• Train/support sales team on product features and positioning.

1. Regional Strategy and Financial Performance:

• Drive & optimize regional business strategy and financial performance.
• Support 5-year business planning and execution.

1. Pricing and Supply Chain Management:

• Develop and monitor regional pricing strategies.
• Contribute and optimize quality management, supply chain optimization, cost control and toller development.

1. Customer and Stakeholder Engagement:

• Build and maintain strong relationships with internal and external stakeholders.

Gather feedback to drive business improvement

Qualifications:

• Education: Bachelor’s degree in Marketing, Data Analytics, Business Analytics, Food Chemistry or a related field.
• Experience: 3+ years in portfolio/product management, business analysis and/or strategic marketing, Experience in B2B Digital Marketing and Food Ingredient space is a plus.
• Technical Skills:
• Proficiency in data visualization tools (e.g., Power BI, Tableau).
• Advanced Excel skills.
• CRM experience is a plus.