Executive - Digital Marketing (4-6 yrs)

Job Summary :

This role involves planning, executing, and analyzing various digital marketing strategies to build brand awareness and connect with our target audience effectively in the digital world.

Key Responsibilities :

1. Social Media Management :

• Develop and implement a comprehensive social media strategy to increase brand visibility and engagement across platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, YouTube).
• Create, schedule, and manage compelling content, including text, images, videos, and infographics.
• Monitor social media trends, audience behaviour, and competitive activities to refine strategies.
• Respond to comments, messages, and queries promptly to foster community engagement.

1. Brand Awareness & Building :

• Plan and execute campaigns that position Xtep India as a leading brand in the sportswear industry.
• Collaborate with creative teams to design impactful visual and written content that aligns with brand guidelines.
• Partner with influencers and bloggers to amplify the brand's reach.
• Ensure consistent brand messaging across all digital platforms.

1. D2C Website Marketing :

• Develop strategies to drive organic and paid traffic to the D2C website.
• Optimize the website for SEO, including keyword research, meta tags, and on-page optimization.
• Execute email marketing campaigns to retain and engage customers.
• Monitor website analytics and make data-driven recommendations to improve conversion rates.

1. Performance Marketing :

• Plan, execute, and manage paid digital campaigns on platforms like Google Ads, Facebook Ads, and Instagram Ads to maximize ROI.
• Track and analyze campaign performance metrics, including reach, engagement, click-through rates, and conversions.

1. Content Marketing :

• Collaborate with content creators to produce blogs, videos, and other materials that resonate with the target audience.
• Ensure content aligns with SEO best practices to increase discoverability.

1. Analytics & Reporting :

• Monitor and report on key performance metrics across all digital channels.
• Provide insights and recommendations to improve future campaigns.
• Stay updated on industry trends, emerging platforms, and new digital tools.

1. Cross-Functional Collaboration :

• Work closely with the marketing, sales, and product teams to ensure cohesive brand messaging and integrated campaigns.