[ref. d96404417] Maketing Manager - National - Vadodara

Job Description

Position Overview

The ideal candidate will have a solid background in B2B marketing, with specific experience in the CRGO or transformer sector, and a proven ability to lead cross-functional teams to deliver results. You will work closely with the national sales teams, product managers, and senior leadership to enhance our competitive position and support revenue growth.

• National Marketing Strategy & Execution:
• Develop and implement a comprehensive national marketing strategy that aligns with corporate goals and objectives for the CRGO steel and transformer product lines.
• Lead national marketing campaigns that drive awareness, lead generation, and sales conversion across multiple regions.
• Optimize marketing efforts and allocate resources effectively to target key markets and customer segments.
• Brand Development & Positioning:
• Oversee the national brand strategy for CRGO steel and transformer products, ensuring consistent messaging and alignment with corporate values.
• Position the company's products as leaders in the industry, focusing on innovation, quality, and technical expertise.
• Drive national branding initiatives, including advertising, public relations, and digital media, to enhance the company's reputation and visibility.
• Market Research & Analysis:
• Conduct thorough market research and competitor analysis to identify trends, customer needs, and opportunities for growth within the transformer and electrical sectors.
• Use market insights to develop targeted marketing campaigns and strategies tailored to the needs of various geographic regions and customer bases.
• Track and analyze the effectiveness of marketing campaigns, adjusting strategies as necessary to maximize ROI.
• Lead Generation & Demand Creation:
• Develop and execute lead generation programs to create new business opportunities and sales pipelines.
• Collaborate with the sales team to create integrated marketing and sales strategies that generate qualified leads and drive revenue growth.
• Design campaigns aimed at key decision-makers in the transformer and energy sectors, including utilities, OEMs, and distributors.
• Digital Marketing & Content Strategy:
• Lead national digital marketing initiatives, including SEO, SEM, social media marketing, and online advertising.
• Oversee the creation of high-quality content that engages target audiences, such as technical articles, case studies, white papers, and blog posts.
• Manage the company's website and ensure it is optimized for user experience, lead generation, and search engine rankings.
• Collaboration with Sales and Product Teams:
• Collaborate with the national sales team to develop sales enablement tools, such as presentations, proposals, product brochures, and case studies.
• Work closely with the product management and R&D teams to ensure that marketing campaigns align with product features, benefits, and innovations.
• Support regional sales teams by providing them with insights, materials, and strategies that help close deals effectively.
• Event Management & Industry Representation:
• Manage and represent the company at national trade shows, exhibitions, and industry events to promote CRGO steel and transformer solutions.
• Organize and participate in webinars, conferences, and other industry-related events to increase brand awareness and network with potential customers and partners.
• Performance Measurement & Reporting:
• Monitor and report on the effectiveness of national marketing campaigns, including lead generation, brand awareness, and market penetration.
• Utilize analytics tools to track performance and provide actionable insights to senior management.
• Ensure that marketing initiatives are aligned with overall sales and business objectives, adjusting strategies as needed.
• Team Leadership & Development:
• Lead and manage a team of marketing professionals, providing guidance, training, and development opportunities.
• Foster a collaborative and results-driven culture within the marketing department.
• Ensure effective cross-departmental communication and alignment of marketing activities with broader organizational goals.

• Education:
• Bachelor's degree in Marketing, Business Administration, Engineering, or a related field. An MBA or advanced degree is a plus.
• Experience:
• Minimum of 10 years of experience in B2B marketing, with at least 5 years in a managerial role.
• Strong background in the CRGO steel, transformer, or electrical manufacturing industries is highly desirable.
• Proven experience in developing and executing successful national marketing strategies that drive brand awareness and lead generation.
• Experience in managing digital marketing efforts, including SEO, SEM, content creation, and social media.
• Skills & Competencies:
• Strong leadership and team management abilities.
• Excellent written and verbal communication skills.
• Proficiency in marketing automation tools, CRM systems, and digital marketing platforms.
• Ability to analyze data and adjust strategies based on performance metrics.
• In-depth knowledge of the transformer and electrical manufacturing market and customer segments.
• Personal Attributes:
• Strategic thinker with the ability to develop long-term marketing plans.
• Strong project management and organizational skills.
• Ability to work collaboratively across multiple teams and functions.
• Results-oriented with a focus on achieving measurable outcomes.

Skills: market research,project management,national marketing,seo,sem,campaigns,teams,content creation,lead generation,brand development,team leadership,crm systems,national marketing strategy,digital marketing,b2b marketing,management,transformer,marketing automation tools