Field Marketing Specialist - Campus Event

Job Description

Reports To: Marketing Manager

Role Summary

We are seeking a dynamic and outgoing Field Marketing Specialist to lead and execute campus branding and promotional activities for the GNC brand. The ideal candidate will focus on building awareness, engagement, and product adoption among college students through innovative marketing initiatives and exceptional event execution.

1. Campus Branding & Promotions:

• Develop and implement effective campus marketing strategies to enhance brand visibility.
• Organize events, contests, and product sampling initiatives to create buzz and student engagement.

1. Event Planning & Execution:

• Set up branded stalls, kiosks, or booths during college events and fests.
• Coordinate logistics, promotional materials, and product availability for smooth execution.

1. Student Engagement:

• Build and maintain relationships with campus representatives, student organizations, and key stakeholders.
• Design interactive and innovative campaigns tailored to student preferences.

1. Brand Representation:

• Act as a GNC ambassador, promoting health and wellness to a young audience.
• Ensure all activities reflect the brand's core values and messaging.

1. Data and Insights:

• Gather feedback on campaigns, analyze market trends, and monitor competitive activities.
• Provide detailed reports to refine marketing strategies and improve campaign performance.

• Campus Marketing Strategy: Ability to design and implement impactful branding initiatives on college campuses.
• Event Planning and Execution: Expertise in managing end-to-end event logistics, from planning to execution.
• Student Engagement: Proficient in building rapport with young audiences and fostering meaningful connections.
• Brand Representation: Strong presentation and interpersonal skills to represent GNC authentically.
• Data and Insights: Analytical mindset to collect feedback, measure success, and refine strategies.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 1-2 years of experience in field marketing, campus promotions, or brand activations (preferred).
• Strong communication and organizational skills.
• Energetic, proactive, and results-driven personality.
• Passion for health, fitness, and wellness is a plus.