Search Engine Optimization Specialist - Chennai
Objectways Chennai
Job Description
Key Responsibilities
Keyword Research and Analysis- Identify target keywords to drive the most valuable traffic.
- Utilize tools such as Google Keyword Planner, SEMrush, or Ahrefs to track keyword performance and discover new opportunities.
- Optimize website content, meta tags, titles, and URLs to improve search rankings.
- Ensure SEO best practices are properly implemented on newly developed code.
- Perform technical site audits to identify and fix issues affecting organic visibility (e.g., broken links, page load speed, mobile responsiveness).
- Collaborate with content creators to develop high-quality content that aligns with SEO objectives.
- Provide recommendations for content improvements based on keyword research and performance data.
- Develop and execute effective link-building strategies to increase domain authority.
- Build relationships with relevant sites and influencers to earn quality backlinks.
- Monitor and maintain a healthy link profile, identifying and disavowing harmful links.
- Track, report, and analyze website performance and SEO campaigns using platforms like Google Analytics, Google Search Console, and other industry tools.
- Provide insights and recommendations to stakeholders based on data and metrics.
- Monitor algorithm updates and adjust strategies accordingly.
- Conduct regular competitor research to stay informed of industry trends and shifts.
- Benchmark site performance and adapt strategies to maintain a competitive edge in search results.
- Work closely with developers, designers, content teams, and marketing managers to achieve collective business goals.
- Participate in cross-functional discussions to align SEO strategies with broader marketing and product initiatives.
- Education: Bachelors degree in Marketing, Computer Science, or a related field (or equivalent experience).
- Experience: 2+ years of hands-on SEO experience, including managing SEO campaigns and using popular SEO tools (e.g., Moz, SEMrush, Ahrefs).
- Technical Skills:
- Understanding of HTML, CSS, and basic web development concepts.
- Experience with web analytics platforms such as Google Analytics and Google Search Console.
- Familiarity with content management systems (e.g., WordPress, Drupal).
- Analytical Mindset: Strong ability to interpret data, identify trends, and make data-driven decisions.
- Communication: Excellent written and verbal communication skills for reporting insights and collaborating with cross-functional teams.
- Adaptability: Willingness to stay current with evolving SEO best practices and algorithm updates.
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