Growth Management - Assistant Manager/ Manager - First Games - Noida
Job Description
Growth Management - Assistant Manager / Manager - First Games
About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm's mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
About the Team: Our team thrives on collaboration, innovation, and a passion for excellence. We believe in open communication, continuous learning, and supporting each other to achieve our goals. The team consists of marketing strategists, content creators, social media experts, and data analysts.Join our team, where creativity meets strategy to drive our brand forward and engage our audience
About the Role:You will be responsible for revenue / retention business goals for specific user segments and devising / executing growth campaigns on the app to achieve these goals.
Expectations/Requirements:
Own retention, revenue, upgrade metrics for specific user segments Improve conversion with offers & efficiency enhancement
Work closely with marketing team to improve new user acquisition
Plan, execute and measure growth experiments and conversion tests
Analysing key performance metrics and driving business results
Manage internal resources to deliver, monitor and report on daily, weekly and monthly KPIs against targets
Identify data trends and insights, and optimize spends and performance based on insights to maximize ROI
Implement CRM tools to create life cycle journeys
Work with Data and Product teams to improve app through design, usability, content, and customer experience
Superpowers/ Skills that will help you succeed in this role:
Must have 2-4 years of relevant experience in Internet/Ecommerce.
Gaming environment expertise would be a plus while not mandatory
Hands on experience with managing comms on push / inapp / sms channels
Hands on experience with creating content / copy for comms channels
Hands-on experience of CleverTap or any other similar platform in creating custom reporting, experiments, goals, and filters
Should be comfortable working with data and have the ability to make data driven decisions, derive insights from data
Experience managing Customer Lifecycle in an app based business.
Why join us
A collaborative output driven program that brings cohesiveness across businesses through technology
Improve the average revenue per use by increasing the cross-sell opportunities
A solid 360 feedback from your peer teams on your support of their goals
Respect, that is earned, not demanded from your peers and manager