Senior Manager B2B Marketing Manager

This role is for one of the Weekday's clients

The candidate will work across teams and engage with key stakeholders, including senior leadership, clients, and vendors.

Key Responsibilities:

1. B2B Marketing Strategy & Execution:

• Develop and optimize B2B marketing strategies aligned with business objectives.
• Drive lead generation and maximize MQL (Marketing Qualified Leads) & SQL (Sales Qualified Leads) through various channels.
• Leverage data analytics to continuously improve campaign effectiveness.

1. Lead Generation & Lifecycle Management:

• Identify and utilize multiple platforms for lead generation, including email marketing, social media, paid advertising, mentorship programs, and partnerships.
• Design and implement marketing campaigns to attract new clients and re-engage dormant ones.
• Establish a lead nurturing framework to improve conversion rates.

1. Account-Based Marketing (ABM):

• Develop top account personas and create targeted marketing strategies for high-value B2B clients.
• Design and execute personalized engagement plans across various touchpoints.
• Work closely with sales teams to ensure seamless alignment between marketing and sales objectives.

1. B2B Partnerships & Industry Networking:

• Establish and nurture strategic partnerships with key industry influencers, trade bodies, and corporate stakeholders.
• Collaborate with cross-functional teams to ensure marketing efforts align with business development goals.

1. Content Development & Marketing Collateral:

• Create and maintain high-quality marketing collaterals tailored to different customer segments.
• Regularly audit and update Employer Zone (website) to ensure information is current and adheres to brand guidelines.
• Develop engagement-driven messaging to strengthen brand positioning.

1. Social Media & Digital Presence:

• Manage and grow the company’s presence on LinkedIn, Twitter, and other B2B social media platforms.
• Ensure content strategy aligns with lead generation and brand awareness objectives.

1. Paid Marketing & Performance Tracking:

• Plan, execute, and track paid digital marketing campaigns, ensuring ROI-driven performance.
• Utilize CRM tools such as Salesforce, Zoho, or SimpleCRM for lead tracking, reporting, and nurturing.

1. Industry & Competitive Analysis:

• Conduct thorough market research and competitive analysis to identify industry trends.
• Provide insights to internal teams for informed decision-making.

Requirements

Required Qualifications & Skills:

• Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred).
• 7+ years of experience in B2B marketing or related fields.
• Proven track record in pipeline generation, campaign management, and ROI analysis.
• Hands-on experience with B2B marketing automation tools and CRM systems (Salesforce, Zoho, SimpleCRM, Marketo, HubSpot, etc.).
• Strong expertise in email marketing, database marketing, and inbound marketing.
• Excellent written and verbal communication skills with the ability to influence stakeholders.
• Experience using LinkedIn Sales Navigator and other prospecting tools.
• Ability to work independently and collaboratively in a fast-paced environment.
• Analytical mindset with a data-driven approach to marketing.