Digital Marketing Associate
Job Description
ABOUT US
Datacultr is a global Digital Operating System for Credit Recovery, it drives Collection Efficiencies, Reduces Delinquencies and Non-Performing Loans (NPL's). Datacultr is a Digital Only provider of Consumer Engagement, Recovery and Collection Solutions, helping Consumer Lending, Retail, Telecom and Fintech Organizations since 2019.Our platform, makes the underserved and unbanked segment viable, for providers of Buy Now Pay Later, Micro-Loans, Nano-Loans and other Unsecured Loans. We are helping millions of new to credit consumers across emerging markets access formal credit and begin their journey towards financial health.
We have clients across India, South Asia, South East Asia, Africa and LATAM. Our head-quarter is in Dubai and we have offices in Gurugram, India and Singapore; with our Development Center based out of Gurugram, India.
Datacultr's vision is to enable convenient financing opportunities for consumers, entrepreneurs and small merchants, helping them combat the Socio-economic problems this segment face due to restricted access to financing. We are on a mission to enable 30 million unbanked & under-served people, access financial services by 2025.
ABOUT ROLE Digital marketing Specialist nd interview Can join at the earliest We are looking for Digital Marketing Specialist, who can manage our online campaigning, and leverage our digital presence in different digital platforms.
KEY RESPONSIBILITY
Strategize, Conceptualize, plan and execute campaigns to generate B2B leads & conversions.
Own and execute these campaigns using direct customer channels such as Email, Linkedin, etc
Develop and generate new concepts and communication for the respective campaigns
Conduct experiments & A/B test new concepts/communication to generate learnings that can be scaled for upcoming campaigns to meet business objectives
Maintain and publish performance dashboards - campaign level, cohort level, channel level -
Good hands-on experience of using HubSpot, Sales Navigator etc
KEY REQUIREMENT- 6 years relevant experience in a data-driven marketing function.
B2B Marketing experience is a Must Have.
Good SEO Experience, Off page-On Page, Link Building.
WordPress Knowledge is a good to have
Experience with Email and Social Media Marketing.
Analytical bent of mind, comfortable with crunching numbers and turning them into actionable insights that help make focused decisions
Team player with excellent written and verbal communication skills.
Should have a growth mindset with the ability to test+ learn new concepts quickly so as to meet business objectives
Relevant CRM, Campaign Managementt experience in an SaaS company preferred
Strong stakeholder & project management skills required - PG/MBA in Marketing
Immediate joiners would be preferred
PERKS AND BENEFITS -
Performance variable pay
Flexible working hour
Medical benefits
Professional Development-Continuing education, up skilling
Exciting Work Culture