Area Business Manager, Louis Philippe

apartmentAditya Birla Fashion and Retail Ltd. placeBangalore calendar_month 

Job Description

Work Exp- 3 to 5 yrs

Location- Bangalore

Education- MBA

Key Result Areas:-

Tapping Business potential for the Region
  • Footfall generation- Ensures execution of the footfall generation plan and monitors quality
  • Store business plan inputs
  • Competition Mapping- Compiles the competition information (sales, offer & merchandise) and validates between locations / markets. Builds up a picture of emerging threats / opportunities.
  • Business development- Generate leads for RM in terms of business potential and scope for newer stores
Franchisee Management
  • Key relationship manager with the franchisee on operational aspects and ensuring compliance on SOPs etc
  • Encouraging investment from franchisees
Merchandize Management
  • Undertakes regular store visits and recommends merchandise changes, if required, and points out the gaps
Store Operations
  • Monitor store opening timelines
  • Monitor operations & Ensure compliance adherence wrt Cash management, Stock Management, Cost management, housekeeping, staff attendance.
  • New Store opening- Responsible for recruitment and managing store opening checklist
  • SOP Compliance: Undertakes regular store audits and points out the gaps
  • Rectifies and maintains store standard
Understanding Consumer needs
  • Information Collection- Ensure compliance to the procedures and a high rate of registration.
  • Information Analysis- Understand the difference in the consumer make up between stores and utilize that knowledge to help the business customize its strategies for the stores
  • Develop rapport with top customers (approx 20) of every store.
Team Management
  • Recruitment- Hire Store Manager under RM's guidance
  • Store manager quarterly appraisal/ performance review
  • Motivate and engage the team at the stores
  • Sales Targets- Sets weekly targets for the stores in line with trend of the market, expectations of business from his area and store team's views
  • Spend Budget- Compliance monitoring, set monthly spends.
  • Training- To work with CCAs / SMs to improve specific skill area. Cross transplant skills across stores. Ensure compliance to the training calendar
Manage the Brand Advertising Budget
  • Negotiate with media partners to create maximum value for money.
  • Have a robust process for tracking advertising spends and having a control system for ensure adherence to good corporate governance.
Team Management
  • Develop and nurture quality talent within the team.
  • Provide feedback on performance and coach to support their development.
  • Evaluate and reward people effectively and objectively.
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