Digital Marketing Specialist - Events - Gurgaon
Introduction:
The Economist is a leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services.
An opportunity has arisen for a motivated digital professional to join The Economist as a digital marketing specialist. The successful candidate will be based out of our Gurgaon office and will be responsible for the development, optimisiation and delivery of multiple digital campaigns designed to secure delegate attendance and sponsorship lead generation for our world-class events.
The digital marketing specialist will be part of the digital marketing operations team which enables the event marketers to operate efficiently working with people, technology, processes and data.
The ideal addition to the team is a digital-savvy marketer who can implement processes, tools and systems to drive traffic, collect data and increase customer acquisition. Always keeping the audience at the centre, the successful candidate will lead on PPC campaigns tracking, measuring and reporting to improve the user experience and retain our audiences.
This is a rare opportunity to join an ambitious team who are truly customer-centric and committed to delivering the very best UX for our audiences. The events division has experienced unprecedented growth over the last 18 months, and as a result we’re looking for a digital marketing specialist who is eager to develop their skills and career fast.
Accountabilities:
- Create monitor and optimise paid media channel campaigns (google search, display, social, programmatic)
- Liaise and work closely with the digital media agency to ensure campaigns are set up according to brief and to d track and optimised performance against KPI
- Work with event marketers to build robust social media reporting for both paid and organic social media campaigns
- Assist in the implementation and maintenance of the tracking ecosystem (web, social, GA, GTM, salesforce, cvent) including creating and maintaining dashboards
- Daily monitoring and reporting on the digital campaigns performance against KPIs (cost-per-acquisition, cost-per-lead, ROAS)
- Training event marketers on newly added features or process
- Become a point of contact for queries/ requirements - digital acquisition campaigns, analytics, audience and organic social
- Documentation of a newly added processes and trainings
- Ensure consistency across events and portfolios
Experience, skills and professional attributes:
- Proven relevant digital marketing experience (3+ years)
- Proficient at creating search and social advertising campaigns (Google Ads, Facebook/ Instagram, Linkedin and Twitter)
- Experience with social media planning and engagement tools
- Proficient at of Google Analytics - getting insights, reports, conversion setup
- UX UI design sense for website and landing pages
- Experienced on SEO and google search console
- Basic understanding of programmatic environment is an added advantage is desirable but not essential
- Google Tag Manager - Advanved understanding of triggers and tags implementation
- Knowledge of lead management and data integration (desirable)
- Ability to manage multiple tasks simultaneously, prioritize accordingly and work towards tight deadlines
- A entrepreneurial mindset, eager to innovate and contribute with new ideas
- A creative problem solver and great communicator able to work with a multinational and global team
- Enthusiastic, ready to take on challenges and work independently and proactively