[ref. k06193721] Digital Marketing Specialist

Job Description

Job Description:

• Develop and execute marketing campaigns across digital, social media, and traditional channels.
• Conduct market research to identify trends, customer needs, and competitive insights.
• Develop and execute digital marketing campaigns to promote Select and Switch's services across multiple online channels, including search engines, paid advertising campaigns, social media, email, and display advertising.
• Manage and optimize SEO, SEM (Google Ads, Bing Ads), and social media advertising campaigns (Facebook Ads, Twitter Ads, LinkedIn Ads, Instagram Advertising) to maximize ROI.
• Create and manage content for social media, website, email marketing, and promotional materials.
• Implement and manage email marketing campaigns, including segmentation, A/B testing, and performance tracking.
• Work with design and development teams to enhance the website's user experience (UX) and conversion rate optimization (CRO).
• Analyse website traffic and user behaviour using tools like Google Analytics, Google Search Console, and other analytics platforms to measure and optimize campaign performance.

Qualifications & Experience:

• Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or a related field.
• Minimum 5 years of experience in the digital marketing industry.
• Proven experience with SEO, Google Ads, Facebook Ads, and other PPC platforms.
• Strong understanding of social media marketing, content strategy, and email marketing tools like Mailchimp, HubSpot, or similar platforms.
• Proficiency in Google Analytics, Google Search Console, and other web analytics tools.
• Experience with graphic design tools (Canva, Adobe Photoshop, Illustrator) is a plus.
• Excellent communication and project management skills.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.