Programmatic Specialist

Job Description

About us

Our agency brands are consistently recognized as being among the worlds creative best.

We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together.

This is an exciting role and would entail you to :

• Successfully managing day-to-day performance of campaigns across different DSPs including but not limited to DV360, Amazon and TTD
• Able to ideate successful audience segmentation aimed at reaching a client goal
• Able to execute optimizations aimed at exceeding KPIs; Set campaign 'strategies', e.g., targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization
• Capable of analytical efforts to mine campaign, ad server, impression, and user data to identify optimization opportunities
• Able to make compelling arguments based on data and results for more client data access
• Working with agency team to develop best-in-class solutions based on available tech
• Communicates day-to-day format, screen, inventory performance to clients and agencies as needed
• Understands and can describe bottom-up planning, how client goals and KPIs to platform activation strategies/tactics across the funnel.

This may be the right role for you if you have:

• 6 to 9 years of experience in managing programmatic campaigns for large clients
• Expert knowledge of digital programmatic buying with hands-on experience using demand-side platforms for large-scale clients
• Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics
• Able to proficiently describe all possible KPIs and how they fit into the customer journey
• Comfortable thinking strategically and analysing performance in a continually evolving, dynamic environment
• Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.