Lead - Digital Marketing (10-15 yrs)

Website: https://bigfmindia.com/

Required Skills: Proficiency with Digital Marketing Tools (Google Analytics, SEO, Ads platforms and etc),Strong Analytical & Data-Driven Thinking, Excellent Communication & Stakeholder Management, Creative Problem-Solving & Innovation, Basic Web Development/UX Knowledge

Key Responsibilities:

• Oversee BIG FM's digital ecosystem including website, social media channels (50+ branded pages)
• Plan, strategize and execute all digital marketing, including social media, influencers marketing, SEO/SEM, email, and display advertising campaigns.
• Drive revenue through digital product monetization, sponsorship packages, and strategic partnerships while optimizing ROI across initiatives.
• Create network of digital and tech agencies for specific projects. Manage these relationships effectively to ensure high-quality deliverables and cost-efficiency.
• Lead and mentor the digital marketing team while fostering innovation, staying updated with industry trends, and managing external partnerships.
• Design and implement innovative digital products and solutions that can be monetized through client partnerships
• Work closely with the sales team to address digita l queries, provide strategic digital solutions to clients, and participate in client meetings to offer digital expertise to drive revenue growth.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Brainstorm new and creative growth strategies
• Collaborate with internal cross functional teams on multiple campaigns
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies.
• Provide thought leadership and perspective for adoption where appropriate.

Key Requirements:

• 10+ years of experience in digital marketing. Agency experience is preferred
• Have a postgraduate degree in Marketing, Business Administration or related field.
• Expert proficiency in digital marketing tools including Google Analytics, Search Console, SEO tools, social media management platforms, and digital advertising platforms (Google/Meta Ads).
• Strong understanding of marketing automation, CRM systems, AI/ML applications, content management systems, email marketing platforms, and basic web development/UX principles
• Excellent communication skills (both verbal and written) with the ability to articulate complex ideas clearly and persuasively.
• Creative solution thinker with a passion for digital innovation.
• Strong analytical skills, data-driven thinking, and a results-oriented approach.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Strategic thinker with strong business acumen and negotiation skills.
• Strong stakeholder management abilities, including experience collaborating effectively with sales teams.
• Adaptable and quick to learn new technologies with an enthusiasm for continuous learning and professional growth.