Reporting and Marketing Automation Specialist - Pune

ABOUT SNIPEBRIDGE

Snipebridge is an innovative talent solutions company that connects exceptional talent with forward-thinking and fast growing organizations. We're revolutionizing the recruitment industry through our first of its kind Embedded Talent Acquisition solutions.

We're seeking a BI & Reporting and Marketing Automation Specialist to optimize our marketing and business operations—someone who can support business growth through advanced analytics and automation strategies.

Key Responsibilities:

• Design, implement, and maintain marketing automation workflows using API integration with tools such as Zapier and Make.com
• Work with data from platforms such as Gmail, CRM, Email Marketing tools, LinkedIn Automation tool
• Create comprehensive reporting dashboards and KPI tracking systems to measure marketing performance and internal Recruiting operations performance
• Analyze marketing and recruiting data to provide actionable insights and recommendations
• Develop and optimize lead scoring models and nurture campaigns
• Manage database quality and ensure data accuracy across marketing platforms
• Collaborate with cross-functional teams to streamline marketing processes and Recruiting business operations
• Monitor campaign performance and conduct A/B testing to optimize results
• Document processes and maintain standard operating procedures

Required Qualifications:

• Bachelor's degree in Business Analytics, or a related field
• 1-3 years of experience with marketing automation platforms
• Strong analytical skills with proficiency in data visualization tools
• Advanced Excel skills and experience with SQL (nice to have)
• Knowledge of email marketing best practices and CAN-SPAM regulations
• Experience with CRM systems and marketing analytics tools
• Must have worked with API integration platforms such as Zapier, Make.com, OR IFTTT
• Experience with business intelligence tools (Tableau, Power BI, Looker Studio)
• Knowledge of HTML, CSS, and JavaScript would be a plus
• Excellent communication and project management skills

What We Offer:

• Competitive salary and benefits package
• Professional development opportunities
• Collaborative work environment
• Unlimited Paid time off

You'll Be a Great Fit If You:

• Are detail-oriented with strong problem-solving abilities
• Have excellent communication and project management skills
• Thrive in a fast-paced, dynamic environment
• Are passionate about data-driven marketing
• Demonstrate a continuous learning mindset
• Can balance multiple projects while meeting deadlines

Impact You'll Make:

• Drive marketing & Business process efficiency through automation
• Improve decision-making with data-driven insights
• Enhance lead generation and nurturing processes
• Optimize marketing ROI