Appointment Setter / Business Development Associate - IT Services

Job Description

Job Type: Full-time

• Prospect Identification & List Building:
• Research and identify potential clients for software testing and staff augmentation services.
• Develop and maintain a robust prospect list using online tools and directories.
• Database Management:
• Accurately manage and update CRM/database with client interactions, prospect status, and relevant information.
• Cold Outbound Activities:
• Conduct outreach via cold calls, LinkedIn messages, and email campaigns to initiate conversations with decision-makers such as CTOs, QA Directors, and HR leaders.
• Engage potential clients with tailored pitches to generate interest in IT services and set appointments for the sales team.
• Follow-Up:
• Ensure timely follow-ups with prospects to nurture leads and maintain a steady pipeline.
• Collaboration:
• Work closely with the sales and marketing teams to align on goals, messaging, and target audience strategies.
• Reporting:
• Provide regular updates on outreach progress, conversion rates, and other KPIs.

• Proven experience in appointment setting or lead generation, preferably in IT services or B2B sales.
• Excellent communication skills, both written and verbal.
• Strong organizational skills with attention to detail for database management.
• Ability to work independently and meet weekly/monthly targets.
• Familiarity with CRM tools and outreach platforms.
• Understanding of software testing and staff augmentation services is a plus.