Marketing and Communications Manager - Mumbai
Job Description
Job Description
To support continued business growth in our region, we are seeking a Marketing and Communications Manager who will provide active support to the brand, marketing, communications and digital marketing plan and initiatives in India, a priority market for Turner & Townsend.
Strategy and best practice:
- Develop and execute an annual marketing plan and calendar for India.
- Support new campaigns and initiatives, including scoping, milestone management, stakeholder engagement, governance, promotion, launch and close out/ROI.
- Advise business teams on the right communications and marketing activities to achieve their objectives.
- Evaluate business cases and requests for marketing spend and support, as aligned with the marketing plan.
- Contribute to processes, systems and tools which create best practice marketing and communications approaches.
- Be a brand custodian in India, driving brand compliance, understanding and training within the marketing team, and broader business.
- Support Asia-wide and global marketing and communications initiatives, as required.
- Lead external communications activity for India including award submissions, social media, collateral, and associated profile-raising activities, ensuring consistency in messaging across all channels.
- Manage media relations, including cultivating relationships with journalists, responding to media inquiries, and preparing press releases, articles, and other public-facing materials.
- Develop India-centric copy of marketing collateral as required.
- Deliver flagship communications campaigns in the market to increase awareness of our brand.
- Develop and execute approved external event and conference activities that drive ROI and target market engagement.
- Leverage regional sponsorships and memberships to maximize engagement and measure ROI.
Internal communications:
- Develop and implement a comprehensive internal communication strategy to support business goals and priorities in the market.
- Create engaging content for a variety of communications channels, including emails, intranet, newsletters and internal events.
- Manage internal communications tools and platforms to ensure information is accessible and up to date.
- Monitor and measure the effectiveness of internal communications campaigns and implement findings for continuous improvement.
- Work in partnership with the global Internal Communications team to localise any global internal communications campaigns, ensuring all activities are fit for market while adhering to brand guidelines.
Reporting:
- Undertake tracking to demonstrate the ROI of all communications activities.
- Produce and/or contribute to Board reports and leadership reporting, as required.
- This role will support our business in India and will report directly to the Asia Marketing and Communication Lead.
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Qualifications
Qualifications- Relevant degree in Communications, Media, Marketing, Journalism, English or a relevant field.
- 8+ years of experience across corporate marketing/communications. Familiarity with construction consultancy, advisory, legal, architecture, or real estate industries is desirable but not essential.
- Practical experience of how professional service organizations build brand and win work and of the marketing approaches that underpin them.
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Additional Information
Turner & Townsend is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employeesand actively encourage applications from all sectors of the community.
Please find out more about us at
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A global consultancy business serving clients in the real estate, infrastructure and natural resources sectors.
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