Senior Executive - Content Writer

Job Description

As the Sr. Content Writer you will play a pivotal role in shaping our brand's premium positioning narrative and driving engagement in the CPG industry. You will be responsible for developing content strategies, creating SEO optimized content, and executing campaigns to establish FA as a premium brand and a thought leader in CPG RTM space.

Responsibilities

Content Strategy & Premiumisation:

• Craft compelling narratives that communicate FA's premium value proposition, mission, and vision to resonate with our audience and differentiate us in the competitive market
• Develop and implement comprehensive content strategies aligned with business goals, target audience, and SEO best practices.
• Spearhead the editorial calendar to create best-in-class content marketing assets like podcasts, blogs, newsletters, whitepapers, success stories, eBooks, reports, webinars, infographics, videos, emails etc.
• Collaborate with our Storytelling agency to deliver premium positioning in our narrative and content
• Conduct keyword research, analyse trends, and optimise content for search engines to improve visibility and drive organic traffic.
• Identify opportunities for backlink acquisition through outreach strategies.

Content Creation and Execution:

• Create high-quality, premium and engaging content by collaborating with cross-functional teams to ensure content aligns with overall marketing and business objectives.
• Write emails and LI outreach for ABM and drive content for trade shows, exhibitions, events, and webinars that generate TOFU leads.
• Enable sales & business teams to use pitch deck premium storytelling & sales enablement collaterals
• Build relationships with influencers, consultants, and industry experts to secure quality backlinks and enhance brand authority.
• Create content for both existing customers and new prospects.

Content Performance Analysis:

• Monitor and analyze content performance metrics using tools like Google Analytics, Ahrefs, and SEMrush. Use insights to refine content strategies and drive continuous improvement.
• Set current and long-term content goals for internal teams, freelancers and external partners.
• Regularly establish the premiumness of our narrative and its usage by Sales/ CS/ Clients

Who we're looking for:

• 5+ years of experience in B2B SaaS content marketing, Bachelor's degree in Marketing, Communications, Journalism, or related field
• Proven experience in content marketing, with a strong portfolio showcasing writing skills and successful content campaigns.
• A portfolio of published work. Experience in developing long-form content like landing pages, ebooks, and whitepaper is mandatory
• Strong writing and editing skills with a keen eye for detail and proficiency in grammar and punctuation (ChatGPT or Grammarly knowledge folks pls excuse)
• Demonstrated ability to develop creative content strategies and produce compelling content that drives engagement and conversion
• Direct or indirect experience with tools like Google Adwords, LinkedIn Ads, Zoom webinars, Google Analytics, Podcasting tools, Canva, SEM Rush, Ahrefs etc.
• Experience working in B2B/ SaaS/ CPG marketing is an added advantage.