Assistant Manager - Offline Marketing

Job Description

Experience Required: Minimum 2-5 years of experience in ATL and BTL Marketing across major cities of India. The candidate must be from Diagnostics.

Job Responsibilities:

• Oversee and manage both ATL (Above-the-Line) and BTL (Below-the-Line) offline marketing activities across India.
• Coordinate with internal teams (Design, Sales, Purchase, and Legal) to ensure smooth execution of marketing campaigns in line with SOPs.
• Build and maintain strong vendor relationships to ensure timely and high-quality service delivery.
• Maintain proper documentation for reports, work orders, and other campaign-related materials.
• Work closely with the Head of Offline Marketing to implement and execute marketing strategies effectively across all regions.

Ideal Candidate Profile:

• Proven experience in managing ATL and BTL marketing campaigns, ideally across multiple cities.
• Strong communication, coordination, and negotiation skills.
• Excellent vendor management and relationship-building capabilities.
• Ability to manage multiple tasks simultaneously and meet deadlines.
• Proactive with a keen attention to detail and a solutions-oriented mindset.
• Strong organizational and documentation skills.