Business Head/COO – E-Commerce & Private Label

Job Description

Note: Only candidates who are fluent in Tamil, and have experience in family-run, founder-led, or proprietor-owned businesses should apply.

Role Overview

The Business Head/COO will be responsible for leading the companys e-commerce and private label business and driving growth. The ideal candidate will have a strong brand background, familiarity with digital and e-commerce, a deep understanding of the Indian ethnic wear market, and a strategic mind-set to balance growth with operational efficiency.

Key Responsibilities

• Develop and execute a roadmap to scale e-commerce revenue while maintaining profitability.
• Define and implement a P&L-driven growth strategy.
• Optimize e-commerce pricing and margin structures to ensure sustainable cash flow and profitability.
• Can build and institutionalize management dashboards & control systems (incorporating the CEO&aposs vision and automating where necessary) and proactively with senior management on a consistent basis

• Streamline the relationship between e-commerce and physical stores to enhance omni-channel operations.
• Identify additional revenue streams (incl. listing on other portals) while maintaining profitability and no-discount strategy
• Implement cross-functional projects across ecommerce & private label in collaboration with offline, finance & tech team.
• Optimize inventory management to prevent overstocking / stock-outs, while maintaining working capital best practices.

• Have a very deep consumer-orientation, devising and implementing profit-improvement and revenue-building initiatives based on deep understanding of the brand&aposs consumers and their behaviours
• Utilize customer data analytics to improve CLV, deepen retention strategies and acquire new customers

• Build a strong second line of management in both divisions while leading-by-example
• Institutionalize periodic reviews (e.g., weekly sales / merchandise reviews) with the on ground team, driving these meetings for clear actionables and with oversight and ultimate accountability
• Operationalize cross-functional and everyday working with strong oversight and leading from the front
• Detail-orientation, speed and frugality in driving results via a small but entrepreneurial team, while actively incorporating mentorship and guidance from the owner-CEO and senior business leaders across other divisions

• Continuously improve organic & digital marketing investments and strategy.
• Work closely with the marketing team to strengthen the company&aposs online presence and customer engagement
• Build and scale a highly regarded brand in the online space, with deep product and consumer-orientation, tweaking online growth and marketing best practices in line with brand&aposs DNA and preserving the brand&aposs core while building for scale and profit

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Qualifications

• 8-15 years of experience in e-commerce or retail business, preferably in the Indian ethnic wear sector.
• Proven track record of scaling a D2C or e-commerce brand with a focus on profitability and sustainable growth.
• Experience working in family business or founder-led organizations, with a strong understanding of P&L management.
• Familiarity with omni-channel retail strategies, inventory management, and digital marketing.

• Strong financial acumen with experience in driving revenue growth and optimizing working capital.
• Deep understanding of customer behaviour, especially in the Indian ethnic wear market.
• Ability to balance operational efficiency with strategic growth initiatives.
• Hands-on leader with a problem-solving mind-set and a collaborative approach.
• Comfort with Tamil language and understanding of South Indian culture is preferred.
• Serve as the steadfast guardian of our cherished branddriving aggressive, profitable growth while preserving the core values, exceptional quality, and deep customer service that define the brands legacy

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This role is ideal for a strategic yet hands-on leader who can drive growth while preserving the brands legacy and entrepreneurial spirit.