Recruitment Marketing Manager

Job Description

Recruitment Marketing Manager

Reporting directly to the Global Account Lead, the Recruitment Marketing Manager is globally responsible for ensuring setting up and delivering our attraction strategy for hiring across multiple specialism and markets.

You will work in partnership with the account team and our client to ensure that our client's brand is responsibly, creatively, and competitively represented to the market in line with the global principles.

Key responsibilities:

• Creating professional, in-depth client-specific project plans and campaigns to improve the brand awareness across online and offline channels.
• Work closely with the clients Employer Branding team to ensure consistency and that all markets and audiences are receiving correct information.
• Develop and maintain a global marketing and sourcing strategy.
• Develop and run candidate engagement campaigns through Korn Ferry Recruit & LinkedIn.
• Create content on our client that can be shared with candidates and colleagues to aid searches.
• Produce a global communications calendar for recruitment engagement, covering topics on business units, innovation, D&I and market info.
• Propose, track and analyze sourcing spend - bringing proposals to budget holders and demonstrating ROI.
• Analyze source of hire data and provide sourcing channel proposals as a result.
• Identify, analyze and implement new sourcing channels that can be used for the global team.
• Leverage Korn Ferry IP/Resource to further the Marketing capabilities within our clients TA function.
• Be the central point for collation and distribution of event collateral for campaigns, careers events and virtual events.
• Managing multiple projects, collaborating across matrixed resources, and balancing multiple key stakeholders, adjusting to changing dynamics flexibly as required.
• Delving into each region, identifying gaps in the brand awareness, and working collaboratively with the team to close them.
• Provide regular reports showing ROI on activities and boost talent attraction and brand awareness.
• Enhance overall reporting process
• Collaborate with respective Recruitment Managers to:
• Understand the analytics that will help continually improve recruitment performance
• Set challenging and attainable goals for the recruitment teams in line with contractual obligations
• Distribute workloads based on Recruiter's metrics and individual skills (languages, industry experiences, familiarity with country specific candidate market)

To be successful in this role you will have:

• Most importantly a true passion for recruitment marketing with experience managing recruitment advertising, programmatic advertising, PPC campaigns and employer branding.
• Previous experience with a variety of online and offline channels for candidate attraction
• Extensive knowledge of social media channels and best practices, including market and competitive trends
• Able to partner with agencies, creative teams and client marketing decision makers to produce creative campaigns
• Have a strong understanding of metrics and data and the ability to use this in client conversations
• Proven experience of strong stakeholder engagement and having full responsibility for driving marketing strategy
• Comfortable presenting analytical reports to senior management