Manager - Social & Influencer Marketing - Global Market (3-5 yrs)

Salary: Up to 10 LPA

Job Description:

• We are seeking an experienced and dynamic Social & Influencer Marketing Manager to join our team in Lower Parel, Mumbai.
• The ideal candidate will have extensive experience in handling Indian products global markets, with a strong background in social media marketing and influencer marketing for international markets.
• Candidates with knowledge and experience of handling Tik Tok is Mandatory is a benefit. But must have worked on an Indian brand which has global presence.

Key Responsibilities:

• Develop and execute comprehensive social media & influencer marketing strategies for global markets like USA, UAE
• Indepth understanding of UGC content for social & Influencers
• Good knowledge on negotiation
• Manage and grow our presence on various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Identify, engage, and manage relationships with influencers and key opinion leaders (KOLs) in international markets.
• Create and curate compelling content tailored to different global audiences.
• Analyze social media and influencer marketing performance metrics to optimize campaigns and drive growth.
• Collaborate with cross-functional teams, including product, design, and sales, to ensure cohesive marketing efforts.
• Stay up-to-date with the latest trends and best practices in social media and influencer marketing.
• Develop and manage marketing budgets, ensuring effective allocation of resources.

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-5 years of experience in social media and influencer marketing, with a focus on global markets.
• Proven track record of successful social media campaigns and influencer collaborations in international markets.
• Strong understanding of various social media platforms and their respective audiences.
• Knowledge of TikTok and experience in leveraging it for marketing purposes.
• Excellent communication and interpersonal skills.
• Creative thinker with strong analytical skills.
• Ability to work independently and manage multiple projects simultaneously.