Digital Mktg Advisory Specialist

Designation: Digital Mktg Advisory Specialist

About Accenture

Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.

Role requires Digital Marketing Ads & Promotion creation/design

• Marketing Automation Experience: Proven track record of successfully implementing and managing marketing automation campaigns, including audience segmentation, journey creation, and analytics.
• CRM Integration: Experience in integrating Braze with CRM systems (e.g., Salesforce, Microsoft Dynamics) to ensure seamless data flow.
• SQL: Proficiency in SQL to customize email content, create complex data filters, and perform advanced data manipulations.
• Team Leadership: Strong leadership skills to guide and mentor a team of Braze developers and administrators.
• Problem-Solving: Ability to analyze complex technical issues, identify root causes, and propose effective solutions.
• Communication Skills: Excellent communication and interpersonal skills to collaborate with marketing teams, IT, and other stakeholders
• Braze Certifications: Relevant Braze certifications, such as Braze certified Marketer or Braze certified Digital Strategist.
• Web Development: Knowledge of web development technologies (HTML, CSS, JavaScript) to create and customize landing pages and email templates.
• API Integrations: Understanding of API integration concepts to facilitate data exchange between Braze and other platforms.
• Data Analysis and Reporting: Proficiency in data analysis and reporting tools (e.g., Tableau, Power BI) to extract insights and present performance reports.
• Agile Methodology: Familiarity with Agile project management methodologies to drive projects efficiently.
• Personalization and Segmentation: Experience in creating personalized customer experiences through advanced segmentation strategies.

• Create technical documentation, guidelines, and best practices for Braze usage. Conduct training sessions to upskill the marketing and technical teams on Braze functionalities.

• Keep abreast of the latest updates, features, and trends in Braze to suggest innovative solutions and improvements.

• Fully understand ticketing/request management tool and accurately record updates, assignments, data points, timestamps etc. to provide seamless experience to both internal and external stakeholders.
• Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document wherever applicable to carry out all required tasks.
• Complete all required reports so that accurate numbers are reported to both client and leadership.