[ref. u60852704] Product Management Associate Manager
Accenture Mumbai
Skill required: Marketing Operations - Product Requirement Definition
Years of Experience:10 to 14 years
Role requires Digital Marketing Ads & Promotion creation/design
Designation: Product Management Associate Manager
Qualifications:Any GraduationYears of Experience:10 to 14 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers.Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? The Customer Product Lead is responsible for shaping Client’s product offerings to meet evolving customer needs, ensuring alignment with market opportunities and Client’s strategic objectives. This role bridges customer insights, product development, and commercial strategies to create innovative and value-driven products that enhance customer satisfaction and loyalty.Role requires Digital Marketing Ads & Promotion creation/design
- Bachelor’s degree in business administration, Marketing, Product Management, or a related field (required).
- Advanced degree (e.g., MBA) or certifications in product management, customer experience, or analytics (preferred).
You will be responsible for Product Requirement Definition which requires a deeply connected product and system design understanding to design new solution requirements (i.e. materials, dimensions, user interactions, etc.) and manage the processes related to the customer requirements for a product (definition, related decisions, realization, etc.) along with the entire PLM.
What are we looking for? •Product Management- Technical Skills:
- Strong knowledge of product lifecycle management and development methodologies.
- Proficiency in market research and data analysis tools to derive actionable insights.
- Expertise in customer segmentation and experience design.
- Familiarity with sustainability-focused product practices and regulatory frameworks.
- Advanced skills in using digital tools for collaboration, project management, and reporting.
- Customer Focus: Deep understanding of customer behaviors, needs, and pain points.
- Strategic Thinking: Ability to align product strategies with long-term business goals.
- Collaboration: Proven ability to work across diverse teams and influence stakeholders.
- Analytical Skills: Strong aptitude for turning data into actionable product strategies.
- Innovation: Creativity in designing customer-focused and market-leading products.
- Communication: Excellent ability to articulate product strategies and engage with senior leaders.
- Develop and execute product strategies that align with customer needs, market trends, and Client’s business goals.
- Leverage customer insights to inform product development and positioning.
- Act as the voice of the customer within bp, ensuring products deliver measurable value.
- Product Development and Management:
- Oversee the lifecycle of customer products, including ideation, development, launch, and optimization.
- Collaborate with cross-functional teams, including R&D, marketing, and operations, to ensure seamless product delivery.
- Define product performance metrics and monitor results, making data-driven recommendations for improvements.
- Market and Competitive Analysis:
- Conduct comprehensive market research to identify opportunities and challenges in customer segments.
- Benchmark Client’s product offerings against competitors and recommend differentiation strategies.
- Customer Engagement and Feedback:
- Establish mechanisms to gather and analyze customer feedback on products and services.
- Use insights to refine existing products and identify opportunities for innovation.
- Develop strategies to enhance customer engagement and drive product adoption.
- Sustainability and Innovation:
- Embed sustainability principles into product strategies, aligning with Client’s net-zero and environmental goals.
- Drive innovation in product development to meet changing customer demands and regulatory requirements.
- Stakeholder Collaboration:
- Partner with sales, marketing, and operations teams to ensure product strategies are effectively executed.
- Act as a key advisor to senior leaders on customer product trends and opportunities.
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