Vice President - Marketing (12-16 yrs)

Required Skills : Ability to articulate marketing's impact on top and bottom line of business,Expert at understanding programmatic digital marketing channels (Google/Facebook/DV360),Deep understanding in building mass appeal brands,Team management experience is a must,Understanding of Fintech business modelDescription

Mandatory :

1. NEED CANDIDATE FROM TIER 1 COLLEGE ONLY
2. Candidate should be from tech and Product based companies like - Zomato, Swiggy, UBER, Flipkart, Amazon, MMT, Groww, PhonePe, Google Pay, Mobikwik and similar companies.

In this role, you have the opportunity to:-

Work at an organization which encourages to test and learn enabling you to experiment.Work in a team which celebrates failuresImpact lives of 5m+ merchants and 2m+ consumers to help them with their credit requirement and be a partner in their growth.Impact BharatPe's top line and bottom line at the same timeDrive sustainable/profitable growthLead a team of highly capable individuals solving unique business/digital marketing problems at scale

Responsibilities will include:-

Function Expertise:

• Lead marketing teams in a dynamic fast paced environment.Deep functional understanding of brand building
• Expert in driving product marketing campaigns with strong focus on delivery and costs
• Ability to marry data with keen consumer insights and develop marketing strategies which drive top and bottom line for the company
• Continuously monitor marketing trends, competitor activities, and regulatory changes.
• Adapt strategies and approaches as needed to stay ahead of the competition, ensuring that BharatPe's offerings remain relevant and competitive.
• Optimize and manage the allocation of marketing budget and allocating resources to drive better performance.Regularly assess budget performance and suggest course corrections to enhance results.
• Build strong relationships with external agencies, partners, and vendors to execute marketing campaigns.
• Ensure campaigns are aligned with brand guidelines, delivered on time, and reflect the overall strategic vision for BharatPe

Problem Solving:

• Work closely with multiple internal teams (product, engineering, operations, finance) to drive business initiatives.
• Lead cross-functional projects, ensuring alignment and collaboration between all stakeholders.
• Continuously assess and optimize campaigns to ensure they are delivering on key performance indicators (KPIs).

Identify areas of improvement and implement data-backed changes to enhance outcomes and achieve business objectives

Interaction:

• Lead and motivate marketing team, ensuring clear communication and accountability.
• Collaborate with product, engineering, operations, and finance teams to drive successful campaigns that meet business goals and address customer needs.
• Communicate clearly and persuasively with senior leadership and other key stakeholders.
• Present campaign results, insights, and strategic recommendations to influence decisions and drive business growth.

Qualifications :

• STEM degree from a tier 1 institute preferably IIT/IIM/BITS/ISBExpert at understanding programmatic digital marketing channels (Google/Facebook/DV360) and their incremental value in driving business objectives
• Deep understanding in building mass appeal brandsAt least 12-15 years of brand/performance/growth marketing experience
• Startup experience is highly valued but not necessarySkills, Experiences & Behaviors:-

Team management experience is a must - will be handling a team of high performers

As a marketing leader understanding of fintech business model in India is highly valued for this role.

• Ability to collaborate across team - Data, Product, Engineering and BusinessHighly data driven but at the same time ability to handle ambiguous situations with confidence where less data is available and take calls aligned with overall business objectives.
• End to end ownership to deliver projects.Organizational leadership