Senior Associate - Graphics Design
Job Description
As a Senior Visual Designer specializing in performance and sale campaigns, you will be responsible for creating high-impact visuals for platforms like Meta (Facebook and Instagram), CRM channels (WhatsApp, emailers), and promotional sale campaigns.Your work will directly drive conversions and engagement, making you a key player in our performance marketing initiatives.
You should apply if you have:
- 4-6 years of professional experience as a graphic designer, with at least 2+ years focusing on performance marketing creatives like Meta ads, CRM campaigns, and sale promotions.
- A strong portfolio showcasing impactful ad creatives, especially for social media and CRM platforms.
- Experience in crafting visuals that prioritize conversion rates and are optimized for performance metrics (CTR, ROAS, engagement).
- Expertise in Adobe Creative Suite (Photoshop, Illustrator, After Effects).
- A good understanding of platform guidelines for Meta, WhatsApp, and email design.
- Strong attention to detail, visual hierarchy, and typography skills.
- The ability to work collaboratively with performance marketers, copywriters, and other stakeholders.
You should not apply if you:
- Lack of experience in designing performance-focused campaigns.
- Primarily focus on brand identity, packaging, or print design with little experience in digital ads or CRM.
- Are unfamiliar with fast-paced environments or working with quick turnaround times.
- Dont enjoy working closely with performance marketing teams to analyze and improve creative results.
Skills Required:
- Advanced proficiency in Adobe Photoshop, and Illustrator.
- AI tools like Firefly, Midjourney, and Runwayml to create visuals that are in trend.
- Strong understanding of performance marketing metrics and their creative impact.
- Ability to design scroll-stopping Meta ads and click-worthy CRM creatives.
- Knowledge of A/B testing principles and how to optimize designs for results.
- Time management and prioritization skills for handling multiple campaigns simultaneously.
- Design engaging Meta ads (statics) that drive clicks, conversions, and engagement.
- Create compelling CRM visuals for WhatsApp, emailers, and push notifications to drive customer action.
- Develop eye-catching graphics and banners for sale campaigns (e.g., festive sales, flash offers).
- Collaborate closely with the performance marketing team to understand campaign goals and deliver creatives optimized for CTR and ROAS.
- Ensure all designs align with Nutrabays brand identity and are tailored to target audience preferences.
- Analyze campaign performance with the marketing team and iterate designs based on data and feedback.
- Maintain a library of templates and assets for quicker turnaround during high-pressure sales periods.
- Stay updated with the latest design and platform trends to ensure creatives are always cutting-edge.
Work Experience:
- Total experience: 4-6 years in graphic design.
- Specialization: At least 2+ years in designing for performance marketing platforms and CRM campaigns.
- Experience working in e-commerce, D2C, or fast-paced consumer brands is preferred.
Location: Golf Course Road, Gurugram, Haryana (Work from Office)
Perks:
- Friendly atmosphere
- High learning & personal growth opportunity
- Diverse work environment
Why Nutrabay:
We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their lifes best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence, and be a part of an innovative marketing and tech startup thats revolutionizing the health industry.
Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximize the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments.You will feel appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty that will create more loyal employees than a company that simply shells out cash. We trust our employees and their voices and ask for their opinions on important business issues.
About Nutrabay:
Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, have a sustainable business model, and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers up till now and our family is constantly growing.
We have built a complex and high-converting eCommerce system and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.
Funding:
We raised $5 Million in a Series A funding round.