Marketing Manager (new)

Job Description

Website: www.rooman.com

Position Overview

The Marketing Manager will lead the end-to-end marketing efforts to promote the programs. This role involves high-level strategic planning, messaging, branding, digital campaigns and lead management to ensure the programs visibility and success.

• Define and finalize the program scope, core messaging, key unique selling points (USPs) and overall branding approach.
• Work with the design team to create marketing materials including brochures, landing pages and videos to convey the programs value.
• Collaborate with the web development team to create and optimize a dedicated landing page for the program.
• Design and implement lead nurturing email sequences with Subject Matter Experts (SMEs) and Ops teams to guide prospective students.
• Strategize social media promotions on LinkedIn, YouTube, etc. to generate awareness and leads.
• Plan and launch targeted ad campaigns on Google and social media to boost program visibility and lead generation.
• Engage with influencers and external partners for program promotion, collaborating with the sales team and senior management.
• Schedule webinars with SMEs to educate and engage prospective leads.
• Execute program launch across all channels, including email, social media, and paid ads, for maximum impact.
• Increase the frequency of Google Ads, social media, and display campaigns to enhance enrollment.
• Use testimonials and alumni success stories to build credibility.
• Collaborate with the sales team to nurture non-converting leads for future programs.

• Bachelors degree in Marketing or related field; MBA is a plus.
• 5+ years in digital marketing, preferably in the education sector.
• Proven track record in leading marketing campaigns; knowledge of digital ad platforms, email marketing, and social media.