Performance Marketing Manager
Job Description
Company Overview:
Rostrum Education is seeking a dedicated Program Officer + Student Success Manager to serve as the primary point of contact between our company, counsellors, students, and their parents. We are committed to providing exceptional educational support and guidance to help students achieve their academic, personal, and professional goals.
Position Overview:
The Performance Marketing Manager is responsible for developing, executing, and optimising data-driven marketing strategies to drive customer acquisition, engagement, and retention across various digital channels. This role focuses on achieving measurable results through paid media campaigns, search engine marketing (SEM), social media advertising, and other performance-driven initiatives.The ideal candidate combines analytical expertise with creative thinking to deliver impactful campaigns that meet business goals.
Roles and responsibilities:
- Managed comprehensive paid media campaigns including search, performance max, demand gen, display and videos with responsibilities spanning campaign management, campaign launches, budget allocation, bid strategies and A/B testing.
- Directed end-to-end campaign setup and optimising for Bing, LinkedIn Ads and Meta Ads, driving consistent lead generation and performance improvements.
- Led website strategies and redesign, collaborating with internal and external teams, using PPC insights and heatmap data to improve user engagement and conversion rate.
- Develop custom dashboards and performance reports using google data studio to provide transparent, actionable insights on marketing activities and ad performance.
Qualifications and Skills:
- Bachelor's degree in Marketing, Business, or a related field.
- 2-3 years of experience in performance marketing, digital advertising, or a similar role.
- Proficiency in tools such as Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and Google Analytics.
- Strong analytical skills and the ability to interpret data to drive decisions.
- Knowledge of SEO principles, programmatic advertising, and attribution models is a plus.
- Excellent communication and project management skills.
- Results-oriented mindset with a passion for achieving measurable outcomes.
Why Join Us
At The Rostrum Education, you'll have the opportunity to make a significant impact on our growth journey by leading performance marketing initiatives. Join a dynamic team where innovation, collaboration, and excellence drive our success.