Marketing Data Analyst
Job Description
The Marketing Data Analyst is a key member of the marketing operations team responsible for leveraging data to drive insights, strategy, and decision-making. This role involves analyzing and interpreting marketing data to understand prospect behavior, measure campaign effectiveness, and optimize marketing efforts across multiple channels.The Marketing Data Analyst serves as the go-to partner for marketing data, ensuring the team has the insights needed to achieve business objectives.
Responsibilities (What You'll Do)- Marketing Funnel Analytics: Analyze marketing funnel metrics from initial website visits through to pipeline creation, providing insights on campaign performance and customer journey stages.
- Data Collection and Cleaning: Gather and analyze data from various sources, including internal databases, CRM systems, and third-party tools.
- Attribution Modeling: Develop and implement First Touch, Last Touch, and Multi-Touch Attribution Models to measure the impact of marketing efforts on revenue.
- Self-Service Analytics Enablement: Use ThoughtSpot's own platform to Monitor and create cloneable processes and liveboards to empower marketers with self-service analytics capabilities.
- Reporting and Visualization: Create and maintain dashboards and reports to track key performance indicators (KPIs) for all marketing campaigns and channels.
- Proactive Insights: Identify trends, opportunities, and potential risks by analyzing qualitative and quantitative data, and proactively recommend actionable strategies.
- Competitive Analysis: Conduct research on competitors marketing activities and industry trends to inform marketing strategies.
- Educational Background: Bachelor's degree in Marketing, Data Science, Statistics Engineering, or a related field.
- Technical Skills: Proficiency in BI Tools, Excel, and data visualization. Experience with CRM systems and marketing automation platforms.
- Experience: 2+ years in a data analysis role, preferably within a marketing environment. Familiarity with digital marketing metrics and attribution models.
- Analytical Skills: Strong ability to interpret complex data sets and provide actionable insights.
- Communication: Excellent written and verbal communication skills, with the ability to present findings to both technical and non-technical stakeholders.
Proactivity: A proactive mindset with a focus on continuous improvement and innovation, rather than simply reacting to data.
What makes ThoughtSpot a great place to work
ThoughtSpot is the experience layer of the modern data stack, leading the industry with our AI-powered analytics and natural language search. We hire people with unique identities, backgrounds, and perspectivesthis balance-for-the-better philosophy is key to our success.When paired with our culture of Selfless Excellence and our drive for continuous improvement (2% done), ThoughtSpot cultivates a respectful culture that pushes norms to create world-class products. If you're excited by the opportunity to work with some of the brightest minds in the business and make your mark on a truly innovative company, we invite you to read more about our mission, and apply to the role that's right for you.
ThoughtSpot for All
Building a diverse and inclusive team isn't just the right thing to do for our people, it's the right thing to do for our business. We know we can't solve complex data problems with a single perspective. It takes many voices, experiences, and areas of expertise to deliver the innovative solutions our customers need.At ThoughtSpot, we continually celebrate the diverse communities that individuals cultivate to empower every Spotter to bring their whole authentic self to work. We're committed to being real and continuously learning when it comes to equality, equity, and creating space for underrepresented groups to thrive.
Research shows that in order to apply for a job, women feel they need to meet 100% of the criteria while men usually apply after meeting 60%. Regardless of how you identify, if you believe you can do the job and are a good match, we encourage you to apply.