Bangalore - Product Marketing Manager

apartmentMichael Page placeBangalore calendar_month 

About Our Client

Our client is a leading technology company specializing in developing innovative solutions for the BFSI sector. Their platform empowers organizations globally by providing cutting-edge tools for modern infrastructure automation. With a strong focus on customer success, they are committed to delivering impactful, forward-thinking technologies that drive transformation and growth in the banking, financial services, and insurance industries.

Job Description

Key responsibilities include:

  • Develop solution messaging that is clear, compelling, crisp, differentiated, and targeted.
  • Lead GTMs, including launches and programs across product, services, sales, and marketing.
  • Stay informed on technology trends, competitive moves, and buyer alternatives.
  • Create marketing and sales content to drive interest, understanding, and urgency.
  • Identify buyer/influencer/user personas to define the go-to-market strategy.
  • Product positioning and messaging to target, attract, and convert prospects/leads.
  • Implement outreach strategies via various channels (LinkedIn, Adwords, campaigns, etc.).
  • Conduct competitive market intelligence research to differentiate from competitors.
  • Develop go-to-market strategy and launch plans for product promotion and sales.
  • Plan demand generation in collaboration with engineering and product teams.
  • Understand prospect behavior and product usage to enhance marketing ROI.
  • Drive product adoption through social media, client testimonials, and whitepapers.
  • Lead content strategy for educating the market and acquiring new business.
The Successful Applicant
  • 3+ years of experience in cloud and hybrid infrastructure management. Ideally, this includes depth in one or more of the following domains: Core Banking, Lending or Insurance
  • 5+ years of experience in product marketing to the enterprise with a proven ability to drive compelling buyer-facing content for top, middle and bottom of the funnel
  • A story-teller with excellent writing, visual and oral communication skills
  • The ability to synthesize concepts and examples who can quickly distill main ideas without over-simplifying
  • Eager to tackle technical subjects and able to recognize what level of depth is needed for success in a given topic or tactic
  • Outcome-oriented and data-driven
What's on Offer
  • Opportunity to shape and lead go-to-market strategies in a growing industry.
  • Collaborate with cross-functional teams and develop key marketing skills.
  • Work on cutting-edge BFSI automation solutions that drive real-world transformation.
  • Join a forward-thinking, supportive team focused on continuous learning and innovation.
  • Contribute to impactful projects and be part of a company that values respect, collaboration, and personal growth.
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