Bangalore - Product Marketing Manager
Michael Page Bangalore
About Our Client
Our client is a leading technology company specializing in developing innovative solutions for the BFSI sector. Their platform empowers organizations globally by providing cutting-edge tools for modern infrastructure automation. With a strong focus on customer success, they are committed to delivering impactful, forward-thinking technologies that drive transformation and growth in the banking, financial services, and insurance industries.
Job Description
Key responsibilities include:
- Develop solution messaging that is clear, compelling, crisp, differentiated, and targeted.
- Lead GTMs, including launches and programs across product, services, sales, and marketing.
- Stay informed on technology trends, competitive moves, and buyer alternatives.
- Create marketing and sales content to drive interest, understanding, and urgency.
- Identify buyer/influencer/user personas to define the go-to-market strategy.
- Product positioning and messaging to target, attract, and convert prospects/leads.
- Implement outreach strategies via various channels (LinkedIn, Adwords, campaigns, etc.).
- Conduct competitive market intelligence research to differentiate from competitors.
- Develop go-to-market strategy and launch plans for product promotion and sales.
- Plan demand generation in collaboration with engineering and product teams.
- Understand prospect behavior and product usage to enhance marketing ROI.
- Drive product adoption through social media, client testimonials, and whitepapers.
- Lead content strategy for educating the market and acquiring new business.
- 3+ years of experience in cloud and hybrid infrastructure management. Ideally, this includes depth in one or more of the following domains: Core Banking, Lending or Insurance
- 5+ years of experience in product marketing to the enterprise with a proven ability to drive compelling buyer-facing content for top, middle and bottom of the funnel
- A story-teller with excellent writing, visual and oral communication skills
- The ability to synthesize concepts and examples who can quickly distill main ideas without over-simplifying
- Eager to tackle technical subjects and able to recognize what level of depth is needed for success in a given topic or tactic
- Outcome-oriented and data-driven
- Opportunity to shape and lead go-to-market strategies in a growing industry.
- Collaborate with cross-functional teams and develop key marketing skills.
- Work on cutting-edge BFSI automation solutions that drive real-world transformation.
- Join a forward-thinking, supportive team focused on continuous learning and innovation.
- Contribute to impactful projects and be part of a company that values respect, collaboration, and personal growth.
Insider.Bangalore
an impact. If you want to join us on this journey, just keep reading.
Are you looking to join a high-pace fast-growing global startup as a Senior Product Marketing Manager At Insider's Marketing team you'll be fully responsible for the outbound marketing...
AmazonBangalore
of our marketing team, you will play a crucial role in driving brand awareness, customer engagement, and business growth.
You are the ideal candidate if you have:
1. Proven track record of successful product launches and GTM strategies.
2. Exceptional...
ThoughtSpotBangalore
Job Description
We are looking for an experienced Principal Product Marketing Manager to contribute to our global product marketing strategy and execution. In this role, you will help the global Product Marketing team to drive customer and revenue...