Content Specialist

Job Description

Content Specialist

Responsibilities

Conducting in-depth research on industry/technology-related topics to develop original content

Developing content in multiple forms such as a whitepaper, case studies, infographics, presentations and for platforms/stakeholders like internal communications, social media, email campaigns and more as required

Co-ordinate with designers, leaders & other stakeholders to create and deliver a high-quality content artifact.

Work closely with cross-functional teams, including product marketing, sales, HR and other teams to align marketing communication efforts with overall business objectives.

Oversee the creation of compelling and engaging content, including copywriting, visual assets and multimedia materials, to support marketing campaigns and initiatives.

Ensure brand messaging and visual identity consistency across all marketing communication channels and materials.

Follow and implement SEO best practices for content optimization.

Should be able to work independently within minimum supervision

Requirements

Bachelor / Master's degree (preferably in Communications, Marketing, English, or related fields) with 4-6 years of work experience writing / curating content tech content.

At least recent 3 years of experience should be in working for IT or ITES companies targeting NORAM, UK, AU/NZ related regions.

Strong content writing & reviewing experience across formats (text, social, video, email and more)

Experienced working within or directly with marketing teams in developing content especially for sales enablement, social and HR enablement.

Experience in collaborating with multiple stakeholders and working on ad-hoc requests.

Know-how of researching industry-related topics to develop original content incorporating SEO best practices wherever feasible.

Excellent English communication skills verbal and written.