GN - SONG - MT - Marketing Automation - Manager

Job Title - GN - SONG - MT - Marketing Automation - Manager

Good to have skills: Ability to leverage design thinking, business process optimization, and stakeholder management skills.

Job Summary:

This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions.

Roles & Responsibilities:

Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance.

• Plan, design, execute large scale marketing automation programs over channels such as email, SMS, Push, CRM, web etc.
• Design new campaign strategies and marketing plans across all channels and devices based on campaign performance and insights.
• Conduct marketing automation vendor assessment
• Conduct client’s Campaign/Marketing automation capability assessment and provide recommendations on optimizing the Campaign/Marketing automation stack and develop use cases to improve utilization of existing campaign engine.
• Gather business requirements, designing process & solution for implementation of marketing and advertising solutions.
• Design functional architecture (Integration with peripheral systems like Datasources, Activation channels etc.), implementation support, for campaign engines such as Adobe, Braze etc.
• Derive insights for campaign, work on Campaign attribution and strategy optimization
• Drive business development efforts and thought leadership in the marketing automation space.

• Lead discovery and design workshops with clients to map the marketing processes, configure, test, and deploy marketing processes in client’s Workfront or other marketing workflow management system.
• Follow a proven methodology, approach, and best practices to successfully enable client to achieve their unique business objectives using Workfront and Develop use cases to increase adoption of Workfront to solve problems not yet identified by the client.
• Develop project plans, design documents, roadmaps, templates, layouts, queues, reports, and other project artifacts that align with the defined requirements and provide demos to teams considering implementing Workfront.

Bring your best skills forward to excel at the role:

• Partner and team with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients
• Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies
• Proficient in research and analysis, identify new opportunities, develop solutions, and own proposals end to end.
• Ability to establish and build on working relationships effectively.
• Ability to solution and budget projects/ engagements for clients
• Experience in working with middle to senior management levels within existing organization / client organizations.
• Strong experience in shaping and driving engagements and ability to lead teams independently.
• Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment.
• Ability to learn new and understand new tools/solutions.
• Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering.

Preferable:

• Configure, test, and deploy marketing processes in client’s Workfront or other marketing workflow management system.
• Follow a proven methodology, approach, and best practices to successfully enable client to achieve their unique business objectives using Workfront.
• Collaborate with business and technical stakeholders to understand how a client’s Workfront instance has been configured and provide post go live consulting to newly implemented customers.

Professional & Technical Skills:

• Relevant experience in the required domain.
• Strong analytical, problem-solving, and communication skills.
• Ability to work in a fast-paced, dynamic environment.
• Strong understanding of marketing, marketing technologies and ability to apply technology know-how to better how our clients reach out to their customers.
• Ability to use insights for campaign and strategy optimization.
• Good to have 3+ years Workfront/Jira experience
• Deliver and execute on technical design solutions, customizing where required, using Salesforce Marketing Cloud, Adobe Experience Cloud, Braze
• Strong understanding of data structures and hands on experience on Mar-tech tools such as Adobe campaign, Adobe Journey Optimizer, Marketo, Adobe Experience Platform, Braze etc..
• Good to have exposure to other Campaign tools like Pega decisioning, SFMC, etc.
• Good to have experience in leading and managing email, social media, and/or display advertising campaigns and in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments.
• Strong knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Good to be Proficient with implementation of MarTech platforms like Adobe Experience Cloud and experience of AdTech platforms, Data visualization platforms and Cloud Platforms etc.

Additional Information:

• Opportunity to work on innovative projects.
• Career growth and leadership exposure.

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